Anniversary concert held in Tashkent in memory of Tom Khomyakov, dedicated to his 95th birthday
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Anniversary concert held in Tashkent in memory of Tom Khomyakov, dedicated to his 95th birthday

Last week, a solemn meeting was held at the State Institute of Arts and Culture of Uzbekistan dedicated to the 95th anniversary of the birth of Tom Alexandrovich Khomyakov. The memorial concert titled 'Life in Art' served as an acknowledgment of the merits of the musician, educator, and cultural worker of the Republic of Uzbekistan, whose life was closely connected with music and the orchestra of Russian folk instruments.

The event gathered Khomyakov's students and colleagues, who expressed their respect for him. The program was prepared by F. A. Khakimova, head of the 'Cholgu Ijrochiligi' department, and T. T. Sedikh, Doctor of Philosophy (PhD) in art history and holder of the badge 'Madaniyat va san’at fidokori'. The evening was filled with music, warm words, and sincere emotions, recalling the rich legacy of Tom Alexandrovich.

The audience was particularly drawn to the performances of young musicians, whose skill and love for art, which Khomyakov valued, evoked admiration. Colleagues also shared fond memories. Among the performers were Professor M. Atadjanov, holder of the 'Shuhrat' medal and laureate of international competitions, who presented his composition 'Okhangrabo', as well as A. Tikhonov, associate professor at the State Conservatory of Uzbekistan, who performed in an ensemble with a student. The soulful performance of Russian folk songs was demonstrated by the 'Nadezhda' choir of the 'Khimik' Palace of Culture from Chirchik under the direction of Z. R. Asanova.

The author recalls how Tom Alexandrovich performed with a group in her television 'Musical Living Room'. Thirty-five years ago, in Tashkent, his double jubilee was celebrated: 60 years since birth and 40 years of creative activity. Music accompanied every stage of his life—from working on stage and at the conductor's podium to pedagogical work at the Khamza Institute.

Tom Khomyakov was born on July 20, 1931, in Tokmak, Kyrgyzstan. At the age of fifteen, he began working in production, and later received education at an electrical engineering college. His musical journey began in 1945 when he joined the artistic self-activity circle under the guidance of N. A. Kasyanov. In the 1950s, he enrolled at the Khamza Tashkent Music School in the domra department, but a year later was called up for military service.

Military service in the Turkestan Military District orchestra, where he worked under A. F. Venegnev and A. V. Petrov, became an important period for honing his professional skills and style. After demobilization, he continued his studies at the institute and then entered the Tashkent State Conservatory in the faculty of Uzbek folk instruments. He graduated from the conservatory in 1962, receiving qualifications as a conductor and domra teacher. His mentors at various times were A. I. Petrosyants, F. V. Nazarov, and A. P. Evdokimov. Tom Alexandrovich dedicated decades of his life to his native institutes, teaching there starting in 1957, even while still a student.

Before this, he was actively involved in educational and organizational activities, leading the amateur orchestra of the T. Sadykov City Palace of Culture for 26 years. During this period, over a thousand people passed through his collective, many of whom became famous musicians, such as V. L. Medulyanov, who headed the Gosteleradiokompaniya orchestra, and O. S. Siloamsky, who led the TurkVO Song and Dance Ensemble. The orchestra under Khomyakov's direction held over 400 concerts, performed on radio and television, and visited VDNKh in Moscow twice, regularly receiving awards at exhibitions and competitions.

Later, Khomyakov taught at the M. Ashrafi Tashkent Conservatory, supervised pedagogical practice, organized trips for outstanding students to universities in Moscow and Leningrad, and participated in developing methodological courses and working in the laboratory for improving folk instruments. Nevertheless, from 1964, his main job again became the Khamza Institute, where he managed pedagogical and production practice for 20 years, sharing his experience at republican conferences in Tashkent, Bukhara, Namangan, and Jizzakh.

After the earthquake in Tashkent, he was gifted a set of folk instruments from Moscow, which allowed Tom Alexandrovich to realize a long-held dream—to take the conductor's podium of the orchestra, which was subsequently named 'Druzhba' (Friendship). This marked the beginning of a new phase of his life.

With this orchestra, Tom Alexandrovich developed extensive musical, educational, and concert activities, which received wide coverage in the press of Uzbekistan and abroad. Working with the school orchestra required a special approach: it was necessary not only to teach the boys but also to instill soul in them so that every graduate could begin a new cycle of study. Nevertheless, Tom Alexandrovich created a collective that sounded like a high-class philharmonic ensemble. The 'Druzhba' orchestra was indispensable at city holidays, toured throughout Uzbekistan, and helped amateur groups. The repertoire of the collective included over two hundred works, including music by Bach, Tchaikovsky, contemporary authors, and Uzbek melodies. A distinctive feature of 'Druzhba' was its freshness, temperament, and lively performance, which earned the collective the Youth of Uzbekistan award.

Under the direction of Tom Alexandrovich Khomyakov, the orchestra became a center of attraction for the leading stars of the republic's musical scene. His conducting united masters such as A. A. Adilov, Honored Artist of Culture and Professor at the M. Ashrafi Tashkent Conservatory; K. Mukhitdinov, People's Artist of Uzbekistan and soloist of the A. Navoi State Academic Grand Theatre; V. Baeva, People's Artist of the RSFSR and Associate Professor at the Sverdlovsk Conservatory (now Yekaterinburg); as well as L. Pinkhasov and Yu. Zhdanov, Honored Artists of Uzbekistan, among many other talented performers.

Looking back on the jubilee's life path, one cannot ignore his constant search, bold experiments, and striving for innovative musical forms. However, the most important aspect of his creativity was sincerity and deep dedication to the cause. The jubilee program, dedicated to his sixtieth birthday, and the sparkle in his students' eyes serve as proof that a life fully devoted to music was lived usefully, leaving behind a rich cultural heritage.

The recent concert was not just a musical event, but a deep tribute to a person whose destiny was inextricably linked to the service of art. It provided an opportunity to express immense respect for a master who not only created but also generously passed on his knowledge, educating a new generation of musicians. His contribution to culture is more than just notes and melodies; it is a living link between the past, present, and future of musical art.

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Snapchat launches 'Inner Circle' campaign, highlighting friends' influence on Gen Z purchasing decisions
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Snapchat launches 'Inner Circle' campaign, highlighting friends' influence on Gen Z purchasing decisions

For Generation Z, the purchasing process has long gone beyond simply browsing and buying goods online. Today, getting friends' opinions, advice received in chats, and sharing photos of looks have become an integral part of the shopping process. Often before buying clothes, users ask friends to check the fit, and before purchasing cosmetics, they seek advice from close people.

Considering this changing trend, Snapchat has launched a new brand campaign called 'Inner Circle.' According to a report by 'Passionate in Marketing,' published in October 2026, the goal of this campaign is to demonstrate how strongly close friends and personal communication influence Gen Z's purchasing decisions. Brands such as Myntra, Instamart, and Nike are participating in this campaign.

Snapchat's 'Inner Circle' campaign illustrates three typical life situations. The first is getting help from a friend when choosing an outfit for a wedding. The second is consulting a trusted friend before buying a cosmetic product. The third is purchasing something special for gatherings with friends during Diwali. These examples show that social media communication serves not only as a means of staying connected with friends but also helps in product discovery, receiving feedback, and ultimately making a purchase decision. Thus, shopping can start in a chat and end with an online order.

Rahul Doss, Growth Director at Instamart, noted that during festivals, sudden visits from friends, spontaneous planning, and creating special moments through small things often happen. His partnership with Snapchat demonstrates that many situations begin in a chat, after which people order the necessary items.

Neha Gulati, Senior Branding Director at Myntra, stated that choosing outfits for festivals is a social event. Checking the look's fit via chat gives people confidence in their appearance. In her opinion, brands can make fashion more personal and engaging by participating in the conversations that Gen Z trusts.

Ankit Goile, Marketing Head at Snap Inc., emphasized that festive shopping has ceased to be a simple process. For Gen Z, the purchase decision starts with the people they trust. This could be a friend's opinion, a photo posted on Snapchat, a fit check, or advice received in a chat. He added that it is not enough for brands just to show their product; they need to become part of the conversations that influence purchasing decisions.

According to the report, the 'Inner Circle' campaign films will be shown on major digital platforms. Additionally, outdoor and digital outdoor advertising will be placed in Mumbai, Delhi-NCR, and Bangalore. A study conducted by Snapchat and GWI earlier this year also focused on changing holiday shopping habits in India. The new campaign develops the idea that for Gen Z, shopping is no longer limited to the product and price; friendship, trust, and personal interaction play a key role here.

Snapchat's 'Inner Circle' campaign focuses on how Gen Z interacts with their close friends when making purchasing decisions. Today, social media serves not only as a tool for viewing new products but also helps in gathering friends' opinions and making a final purchase decision. This means that the online shopping experience for Gen Z is not limited to viewing a product on a website and ordering it; it includes communicating with friends, sharing preferences, and receiving their advice.

Imagine someone finding a jacket they like online. Instead of buying it immediately, they first send a photo to friends. One friend praises the color, while another points out that a better option can be found for the same price. Ultimately, the purchase decision is made considering all these factors. This approach helps Gen Z trust their choices and also allows them to learn about different options before making a purchase. Friends' advice is especially useful in areas such as fashion, beauty, and technology.

Previously, people would go to markets with friends or consult at home. Now, the same thing can be done by exchanging photos and videos via chat on a phone. Users on platforms like Snapchat can share their preferences and purchase-related questions by communicating with their loved ones. These changes are also important for brands. It is no longer enough for the product to be liked; what matters is that people discuss it with their friends.

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