Meta raised its minimum investment estimate for 2026 and announced a new class of non-voting shares when presenting its third-quarter results this Wednesday (21). The company, owner of Facebook, Instagram, Threads, and WhatsApp, reported revenue of US$ 64.6 billion (approximately R$ 349 billion), representing a 26% increase compared to the same period last year. However, profit was affected by a substantial legal expense resulting from an agreement related to damages on its platforms.
Currently, the company projects spending between US$ 135 billion and US$ 145 billion (equivalent to about R$ 729 billion to R$ 783 billion) on capital investments throughout 2026. Previously, the initial forecast was US$ 130 billion (about R$ 702 billion), keeping the upper limit at US$ 145 billion.
These figures confirm CEO Mark Zuckerberg's focus on artificial intelligence (AI) infrastructure, covering data centers, chips, and computing capacity. Simultaneously, Meta is looking for ways to increase funding for this expansion without compromising executive share control.
The increase in projected spending occurs amid competition among large technology corporations to build the necessary infrastructure to train and operate advanced AI models. In the third quarter, Meta's capital investments totaled US$ 34.91 billion (about R$ 188.5 billion), surpassing the US$ 31.08 billion (about R$ 168 billion) recorded in the previous quarter.
This expansion demands computational resources, such as chips and data centers, essential for developing models and offering large-scale AI services. Despite this, the pace of these investments has put pressure on the company's cash flow, which registered a negative free cash flow of US$ 2.2 billion (about R$ 11.9 billion) in the quarter.
This scenario justifies the company's search for new funding sources. Although the advertising sector continues to grow, building AI infrastructure requires high outlays before all these investments translate into additional revenue.
Additionally, Meta announced plans to launch a new class of non-voting shares starting in January 2027. This measure aims to aid in financing acquisitions and attracting specialized talent without altering Zuckerberg's dominance over business decisions. The structure allows for raising funds or using shares in corporate operations without necessarily increasing the voting power of new shareholders.
This initiative comes at a time when Meta needs to compete with other companies, such as OpenAI and Anthropic, in developing AI models and agents. The launch of the Muse personal assistant and a new generation of proprietary models has supported this bet on AI. However, how to monetize these initiatives and the ability to convert investments into sustainable growth remain crucial points for the business.
Even with advances in AI investments, advertising remains Meta's main source of revenue. The company uses AI to refine ad targeting and content suggestions, aiming to increase user engagement and optimize results for advertisers. In the short-form video segment, Reels competes with TikTok and YouTube Shorts, while Threads competes with X, owned by Elon Musk. These services keep advertising activity at the core of the company's strategy while it develops new potential revenue streams linked to AI.
In summary, the quarterly results indicate a company that continues to increase its revenue but channels progressively larger amounts of resources into technological infrastructure. The challenge lies in proving that this investment can generate sufficient returns to cover the growing cost of the AI race.


