In recent years, esports have evolved drastically, moving from small and restricted competitions to large events that fill stadiums and reach millions of views online. This growth does not depend only on the athletes, but also on a vast audience that follows the events without necessarily playing the games, which helps explain the 640.8 million views recorded in 2025 and demonstrates that esports transcend mere game mechanics.
Understanding Esports for Non-Players
There is a common misconception that it is essential to play to appreciate esports events. However, this is not true; it is analogous to a football fan watching the sport without practicing it. The broadcasts are designed to entertain, relying on commentators who explain everything in a didactic way and inject energy, turning matches into a spectacle.
Narrative and Drama in Electronic Sports
Even for those who do not know the game, esports broadcasts function as entertainment. The main focus lies in the tension generated by decision-making under pressure. Crucial moments, where every choice can determine the outcome, are intense, especially when professional players compete for high prizes and recognition.
Following the changes in leadership during tournaments and the intense rivalries is captivating. Additionally, informal conversations from commentators, interviews, and behind-the-scenes reports enrich the narrative, making these chronicles more tangible and closer to the viewer. This happens regardless of detailed technical knowledge of the game; it is enough to perceive the impact of each instant, such as the cheers of the crowd, the reactions of the competitors, and the emotion conveyed by the narrators, highlighting the most emotional aspect of the sport.
The Importance of Personality
Professional esports players are more than just competitors; they often act as influencers, noted for their style, tactics, or simply their charisma. They build emotional bonds with the audience by following their journeys, rooting for their comebacks, and celebrating their achievements.
For those who do not play, this aspect serves as an entry point. Seeing a young person turn a hobby into a successful career, or hearing them on podcasts discussing the pressure and stress, can be more interesting than analyzing strategies or rankings. Understanding these professionals is enough to follow the scene, even without mastering the game's details.
The Spectacle and Accessibility
Esports have established themselves as true cinematic spectacles, characterized by vibrant lights, grandiose presentations, and high-quality broadcasts. Such elements initially attract the audience, while the energy and emotion capture viewers, including on social media and streaming platforms.
Ease of Access to Broadcasts
Esports championships are highly accessible, mainly through platforms like YouTube and Twitch. This allows anyone to watch every moment for free and live. Furthermore, short content, such as TikTok clips and Instagram reels, promotes the best moments and tells the stories behind the teams.
It is not necessary to watch the entire broadcast to have fun. Many competitions produce specific videos for each match, influencers create analyses and highlights, and the teams themselves share their behind-the-scenes, goals, and inspirations. Thus, there is a vast amount of material, including short formats, focused on both the sporting and human aspects.
Impressive Numbers
In terms of viewership, esports registered 640.8 million views in 2025, a significant increase compared to 435.7 million in 2020, representing a 47% growth. Specifically, the League of Legends World Championship 2025 reached a peak of 6,752,585 concurrent views and a total of 136,433,724 hours watched.
In-person numbers are also notable. The Esports World Cup 2025, held in Saudi Arabia, exceeded the mark of 100 thousand tickets sold, as did the event held in Paris that year. Moreover, the BLAST Austin Major 2025 (Counter-Strike) sold 70 thousand tickets in just six hours, attracting audiences from all over the United States. Globally, ticket sales generated $450 million in revenue, corresponding to 14% of the total global esports market revenue.
The Significance of Esports
Esports demonstrate continuous growth and impressive figures. A key factor for this is the ability to present events that are not only grand but also engaging and charming. This illustrates that, more than an imposing vertical structure, the organic nature and the momentum of passionate communities are what truly drive esports and its events.
