Chinese brands plan large volume of launches in the Brazilian market until 2027
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Chinese brands plan large volume of launches in the Brazilian market until 2027

The presence of Chinese brands in the Brazilian market is expected to continue growing in 2027, with several companies already confirming significant launches for the coming year. The year 2026 already demonstrated a notable advance by the Chinese manufacturers; between January and October, 418 thousand licenses were registered, according to data from the National Federation of Automotive Vehicle Distribution (Fenabrave).

This volume represents the performance of seven Chinese brands, covering 21 emblems, meaning that Chinese brands already constitute one-third of the best-selling badges in Brazil. In terms of market share, the Chinese sector reaches 22.65%, surpassing Fiat, which leads general sales with 19.44%. There is potential for this share to increase even more, given that Jetour, Caoa Changan, and BAIC were introduced this year. Although two models are already confirmed for sale in 2027, the accelerated pace of Chinese companies suggests the possible arrival of other vehicles.

Consolidated Presence of BYD and GWM

Companies like BYD and GWM already have a solid base in the country, boasting local production, flex engines, and an extensive dealership network. New brands entering the market follow a similar path, such as Changan, represented by the Caoa group.

The launch schedule was intense in 2025 and 2026, and this pace is expected to continue in 2027. Below, the main new features planned for Brazil next year are detailed, organized by manufacturer.

BYD News

Currently, BYD is the Chinese brand with the highest sales volume in Brazil, registering 9.96% market share from January to October. It has established itself as the fourth best-selling brand in the country, trailing only Volkswagen, Fiat, and General Motors, with one in ten cars sold in Brazil belonging to BYD.

For 2027, BYD plans to launch the intermediate pickup Mako, which was presented without camouflage at the Interlagos Festival. This vehicle will compete with the Fiat Toro, using the Song Pro's plug-in hybrid flex system. It was observed that BYD prioritized cabin interior space over the bed in the Mako, whose cargo compartment is smaller than that of the Toro. Furthermore, it is expected to offer an all-wheel-drive option, as it will initially come only with front-wheel drive.

Another BYD launch planned for 2027, already assembled in Brazil, is the Dolphin GT. This plug-in hybrid version of the Dolphin serves as an alternative for combustion engine car consumers who are not yet ready to fully switch to electric vehicles. Additionally, the medium sedan King will undergo a facelift in 2027 and receive a flex engine, making it the only BYD model that still uses the exclusively gasoline-powered 1.5 naturally aspirated engine.

Caoa Changan Launches

Caoa Changan officially announced the launch of eight new vehicles in Brazil in 2027. Although it did not specify all the models, it anticipated the inclusion of the Deepal and Nevo divisions among the new arrivals. These brands target the premium segment and offer 100% electric or Range Extender Electric Vehicle (REEV) options. Motor1 captured images of the Deepal S09 during testing. This large three-row SUV competes with the GAC GS9, GWM Wey 07, and BYD Atto 8, following the trend of offering individual seats in the second row and luxury finishes.

The Chery brand, represented by Caoa in Brazil, confirmed five launches for 2027, despite incursions from other Chery divisions. One of these models will be the full hybrid Tiggo 5X, whose confirmation occurred at the 2025 Auto Show. It will use the same powertrain as the Omoda 5, combining a 1.5 turbo engine and an electric motor, totaling 224 hp.

According to Autoesporte magazine, another Caoa Chery launch will be the new Tiggo 2, an entry-level SUV intended to compete with the Volkswagen Taos and the Chevrolet Sonic. Chery's headquarters began its sales in Brazil through the Omoda and Jaecoo brands, which have shown good results. For 2027, the company plans to expand the line of these divisions and start working with new brands.

Jaecoo will have the Model 8, a large three-row SUV considered a sibling of the Chery Tiggo 9. This vehicle was exhibited at both the 2025 Auto Show and the 2026 Interlagos Festival. Meanwhile, Omoda will present the Model 4, a compact SUV with a sporty design, equipped with the same 224 hp hybrid powertrain found in other group models.

In 2027, the Chinese company will also introduce iCaur cars to the market, starting in the first half of the year with the V27, which was reviewed by AutoPapo in China. Another group brand debuting in Brazil will be Lepas, with the L4, L6, and L8 models.

The Chery Group is still evaluating the possibility of bringing the QQ3, an electric hatchback, to compete with the Geely EX2 and the BYD Dolphin. However, its global CEO, Guibing Zhang, indicated that this would only be feasible in Brazil if there was local production. The group is negotiating with Jaguar Land Rover to take over the Itatiaia (RJ) plant, which was deactivated at the end of the first semester, awaiting approval from the new executive chief in Rio de Janeiro to formalize the agreement.

Geely Movements

Geely did not make as many launches in 2026 as other Chinese brands, presenting only the EX5 EM-i. The company is preparing to begin manufacturing this hybrid SUV and the EX2 hatchback at the Renault plant located in São José dos Pinhais (PR) starting in November.

For 2027, the brand intends to introduce a new division in Brazil, Lynk & Co, positioned in the premium segment, below Zeekr, with a strong focus on onboard technology.

GWM Plans

GWM operates an existing factory and announced the construction of a second, larger unit in the state of Espírito Santo, which will only enter operation in 2029. For 2027, GWM will bring the Tank 700, a 5-meter jeep with over 500 hp, which will be a direct competitor to the Jetour G700. Additionally, the Autos Segredos portal reported that the plug-in hybrid version of the Poer P30 will be launched, sharing the mechanical package of the Tank 300, consisting of a 2.0 turbo flex engine and an electric motor integrated into the gearbox.

Leapmotor Offer

Stellantis confirmed that 2027 will feature three new Leapmotor vehicles. One of them, the large SUV C16, has already been displayed in Brazil and will come with six seats, following the proposal of the GAC GS9 and GWM Wey 07. Another important bet by the Chinese brand is the B03, sold in China as A05, a compact 4.2-meter hatchback with a 95 hp engine.

Leapmotor will also offer an electric compact SUV, the A10, which will have a more powerful 121 hp engine and should compete with the new DFM Vigo and the GWM Ora 5.

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Volkswagen do Brasil will adopt Chinese technology in upcoming models starting in 2030
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Volkswagen do Brasil will adopt Chinese technology in upcoming models starting in 2030

Volkswagen plans to incorporate technologies developed in China into vehicles destined for other markets, with South America being the first region to receive these innovations starting in 2030.

This plan is part of Vega, a comprehensive set that includes platforms, electronics, software, and driving assistance systems, presented in Hefei, China, at the end of October.

This initiative represents a significant strategic shift: previously, developments made by Volkswagen in China were restricted to that market. Now, the Chinese operation will transform into a global research center and an important export hub.

Frank Han, president of Cariad China, the group's software division, informed Reuters that South America was selected due to the characteristics of its market, which is sensitive to price issues and has a strong presence of Chinese manufacturers.

Future models for the region will be based on the CMP platform and the CEA electronic architecture, which were developed in collaboration with the Chinese company Xpeng. Subsequently, this technology will be extended to South Africa.

The CMP platform was designed specifically for fully electric or plug-in hybrid compact cars, allowing direct charging from the electrical grid. Volkswagen guarantees a range exceeding 600 kilometers using the Chinese CLTC cycle, which is considered more favorable than the Inmetro standard.

The CSP platform, intended for luxury vehicles, uses an 850-volt electrical system. This system allows the battery to charge from 10% to 80% in just 13 minutes and promises over 800 kilometers of range.

The Vega package also includes HyperSense 8 (HS 8), a driver assistance system capable of driving the vehicle on highways and in urban environments, following the route defined by GPS and performing autonomous parking. This system was developed by Carizon, a joint venture between Volkswagen and the Chinese company Horizon Robotics.

Regarding range, Volkswagen aims to have Level 3 autonomous driving available by 2027, a condition where the driver can divert attention from driving under certain circumstances. The goal of achieving Level 4, where the car operates without any human intervention, is scheduled for 2029.

In parallel, the automaker is increasing the export of its vehicles manufactured in China. According to Ralf Brandstätter, Volkswagen's representative in the country, the established goal is to ship a minimum of 300,000 units annually by 2030.

Three new Chinese brands arrived in 2026, and two others are planned for launch in Brazil
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autopapo.com.br

Three new Chinese brands arrived in 2026, and two others are planned for launch in Brazil

The year 2026 followed the trajectory of previous years, marking the arrival of several Chinese-origin launches in the Brazilian market. This period was characterized by the introduction of new brands, investment promises, national production plans, and models that already show good commercial performance.

The sales scenario also underwent significant transformations: the BYD Dolphin Mini is among the five best-selling models, while the GWM Haval H6 surpassed the Toyota Corolla Cross, consolidating itself as the most sought-after mid-size SUV in the country. The success of these two models was driven by the start of local production.

Market Events and Trends

The Interlagos Festival served as an indicator of the sector's future, presenting the debut of four unprecedented brands in Brazil. Even traditional manufacturers, such as Chevrolet, Ford, and Renault, began offering models of Asian origin in their dealerships.

At the beginning of the year, the Jetour brand debuted in Brazil. This luxury SUV division of Chery established an independent representation of the parent company, introducing three models: S06, T1, and T2. Throughout the year, Jetour expanded its portfolio with the addition of an all-wheel-drive version of the T2, the seven-seater S08 SUV, and the G700 pickup, further confirming a launch before the end of the year.

Caoa Changan also made an efficient debut. The Brazilian group, which already represented Chery, began incorporating a new brand. The three Caoa Changan models available in Brazil—Unit-T, CS55, and CS75—already have national production in Anápolis (GO) and use flex engines. Furthermore, the Caoa Group adapted the vehicles to Brazilian tastes and conducted resistance tests under local conditions.

Another brand that started sales in the country is BAIC, starting with the electric compact Arcfox T1. Its first appearance was at the Interlagos Festival, and soon the brand is expected to launch the T5 SUV.

DFM confirmed its debut for 2026, having already designated dealerships and begun distributing the Box and Vigo models. In parallel, iCaur, another Chery division, is in preparation for its arrival.

Featured 2026 Launches

The list of new vehicles launched in Brazil in 2026, up to early November, is extensive. Below, the main models brought by Chinese companies are highlighted.

A highly anticipated launch from BYD was the Atto 2, which is the plug-in hybrid version of the Yuan Pro and has already arrived in the flex version, although sales only began in October. The Chinese brand also presented the Song Pro equipped with a flex engine.

The Caoa group continued to innovate for Chery, even after starting to represent Changan. First, the restyled Tiggo 5X was presented, followed by the facelifted Tiggo 8. The latest addition was the Tiggo 9, which offers two types of powertrains and maintains all-wheel drive.

After presenting five models in 2025, GAC introduced products in specific niches in 2026. The GS3 was its first purely combustion model, following a strategy similar to Caoa Chery with the Tiggo 5X. Subsequently, the Aion UT was launched, a medium-sized electric hatchback with high autonomy and a 204 hp engine. Finally, the brand offered the luxurious GS9, whose proposal is comparable to the GWM Wey 07.

Geely achieved great success with the EX2, launched in 2025. In 2026, the highlight was the EX5 EM-i, a mid-size plug-in hybrid SUV that will be the company's first national model.

GWM pioneered the launch of the Tank 300, a flex plug-in hybrid globally. Next, the Haval H6 appeared with a flex engine in all its configurations. Later, the Tank 300 received the Terraforce limited edition, exclusive to Brazil, and the Poer P30 pickup gained the entry-level Pro version. GWM also launched the Haval H7, an SUV with a monocoque structure inspired by the H9, and has already started pre-sales for the Tank 400.

The Chinese brand associated with Stellantis completed its lineup in 2026 with the mid-size SUV B10. It initially arrived in the electric version and was later offered in the REEV version, which uses the combustion engine only as a generator.

MG Motor introduced higher-value models in 2025 and launched its first volume model in 2026, the MG4 Urban. This model was launched with competitive prices and good autonomy, aiming to compete with the Geely EX2 and BYD Dolphin. The brand belonging to the giant SAIC also brought its luxury division, IM, whose vehicles will be sold in MG dealerships.

The Jaecoo 5 generated great expectations. However, its launch disappointed some consumers due to the simplified equipment package in the entry-level version, despite its hybrid setup being appreciated.

Another Chery Global launch in 2026 was the updated Omoda E5. The coupe SUV received a more powerful engine, a larger battery, and an entry-level version with a reduced price.

Caoa Changan remains the only brand operating with vehicles produced in Brazil. Geely has the start of national manufacturing of the EX5 EM-i scheduled for November 2026, at the Renault unit in São José dos Pinhais (PR).

The MG4 Urban is confirmed to be assembled under SKD regime at the multi-brand PACE factory located in Ceará, which already manufactures the Chevrolet Captiva EV and Spark EUV.

GAC signed a partnership with HPE Automotores to use the Catalão (GO) factory. The Aion UT hatchback is expected to be localized.

The Stellantis group also confirmed that Leapmotor vehicles will be assembled in Brazil, at the Goiana (PE) unit, where flex engines will also be installed.

Chery Global is negotiating with the government of Rio de Janeiro to acquire the Land Rover factory in Itatiaia, with the goal of locally producing Omoda, Jaecoo, Lepas, iCaur, and other divisions of the group.

Finally, GWM confirmed the installation of a second factory in the state of Espírito Santo, which will complement its existing unit in Iracemápolis (SP).

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