When Ola Electric entered the Indian market, its approach was revolutionary. The company's founder, Bhavish Aggarwal, launched the 'EndICEAge' campaign to mark the end of the era of gasoline two-wheelers and the beginning of the electric age. Initially, electric scooters were sold actively, and the company made bold statements. However, the situation has changed, and Ola's sales have been steadily declining, putting pressure on revenues and maintaining the burden of losses.
In response, the company decided to change its strategy: its proprietary retail stores will be closed, and sales will be transferred to dealer networks. The results for the second quarter of the 2027 fiscal year (Q2 FY27) show that the road ahead for the company will be challenging. The company, which was supposed to be an alternative to gasoline scooters, is now focused on stimulating its own sales.
The company claims that the problem is not a lack of buyers for electric scooters, but rather that production increases are outpacing demand. Ola Electric's founder and CEO, Bhavish Aggarwal, stated that the current volume of electric scooter production matches sales volume. As a result, the company is working to strengthen its manufacturing capacity and supply chain.
Ola Electric published its results for the second quarter of the 2027 fiscal year on Thursday. Although these results managed to reduce losses, the drop in revenue and increasing operational pressure raised several questions.
In a letter to shareholders, Bhavish Aggarwal reported that the company's production is continuously growing. In August 2026, Ola Electric produced 9,235 units, and this figure increased to 14,092 units in October. The company's goal is to produce 25,000 electric scooters monthly by December, for which accelerating supply chain strengthening is a priority.
Ola Electric has also significantly changed its business model. The company has stopped accepting new orders through its direct-to-consumer (D2C) store network. The focus has now shifted to increasing sales through third-party dealers. According to this plan, most of its own stores will be closed by the end of 2026.
This strategic change was announced in August 2026, and the first dealership point began operations in early September. By November 8, Ola Electric had 255 dealers across the country managing a total of 319 stores. The plan is to expand this network to 700 points by the end of the current fiscal year.
According to Bhavish Aggarwal, this transition will allow the company to reduce operating expenses. In Q2 FY27, operating expenses decreased to 369 crore rupees compared to 390 crore rupees in the first quarter. Adopting the dealer model will also reduce the company's need for working capital.
An analysis of Ola Electric's financial performance shows some positive aspects. The company's net loss in Q2 FY27 decreased to 362 crore rupees, compared to 418 crore rupees in the same period last year (Q2 FY26). Nevertheless, the decline in revenue remains a concern. Ola Electric's revenue in the second quarter fell to 421 crore rupees, whereas it was 690 crore rupees in the same period last year. Furthermore, the EBITDA loss increased to 218 crore rupees, exceeding 203 crore rupees in the corresponding period of the previous year.


