Young entrepreneur started a Ramen noodle business with 10 thousand rubles, achieved success, but later closed it due to financial problems

While a good job and high salary are traditionally considered successful, modern young people are increasingly striving to build a career in content creation, sometimes even foregoing their main jobs for this goal. Content creation is already being taught in some major universities.

Social media content creation has ceased to be just a hobby and has become a source of income. Many creators earn good money by collaborating with brands. This is what Santika Bomic, a content creator from Kolkata, did. Instead of taking on more advertising contracts in October, she decided to dedicate time to celebrating Durga Puja and worked with only five brands, earning 3.06 lakh rupees in the month. However, this entire amount has not yet been deposited into her bank account.

Santika shared details of her October earnings in a video posted on Instagram, and also talked about her experience working with brands. She explained the conditions and payment timelines that content creators must wait for when signing advertising deals.

In the social media video, Santika emphasized that October was a special month for her because of the Durga Puja festival. As a Bengali, this period holds great significance for her. She wanted to create and publish content related to the festival, so she consciously limited the number of advertising partnerships in October, agreeing to only five collaborations to find time to create content dedicated to the holiday.

Santika reported that she collaborated with only five brands: Tira, Myntra Beauty, Sprite, Pilgrim, and LoveChild by Masaba. For this work, she was paid a total of 3.06 lakh rupees. Despite the small number of deals, her income was significant. Santika clarified that the fees for different collaborations varied; some included advertising rights, meaning the brand had the right to use the content she created for promotional purposes.

She also mentioned that in some deals, she reduced her rate due to good relations with the brand and agency. According to her, established interaction with the agency provides her with constant opportunities for collaboration.

An interesting point in Santika's story is that despite completing the work in October, she has not yet received the 3.06 lakh rupees. She explained that the process of receiving payment for advertising deals usually takes 30 to 45 days, so she expects the funds for the October work to arrive in her account by the end of November. Thus, completing work with a brand and receiving money in the bank account are two different processes, and content creators often have to wait for the established payment cycle.

Social media reacted to Santika's video. Many users highly appreciated her openness regarding earnings, as well as information about work and payment. One user noted that her story became a source of inspiration for him, while another praised her honesty and directness.

A significant surge in alcohol sales has been noted in the capital city of Delhi during the Diwali festival period. Over the past two weeks, alcohol sales in Delhi have increased by 13% compared to last year, bringing in revenue of approximately 600 million rupees for the tax department.

According to the tax department's data, 33.1 million bottles of various brands of alcohol were sold during the two festive weeks this year. Meanwhile, 29.6 million bottles were sold during the same period leading up to Diwali in 2025.

Regarding revenue, the tax department registered total earnings of 589.17 million rupees during the current year's two festive weeks, compared to 518.97 million rupees last year.

In accordance with a previous directive from the department, a 'dry day' was declared in Delhi on Diwali, and all liquor stores were closed. Because of this, the day preceding the festival, November 7th, saw a large crowd at liquor stores, leading to sales amounting to over 79 million rupees.

On the night before Diwali this year, 4.045 million bottles were sold worth 79.25 million rupees. This significantly exceeds the figures from last year, when 3.470 million bottles were sold worth 63.40 million rupees on the same day.

Officials stated that these sales figures are preliminary and may be adjusted after reconciliation with final data from four state corporations responsible for retail sale of alcohol in more than 700 stores across the city.

According to available data, revenue from alcohol sales reached 792.52 million rupees by 2026, compared to 634.08 million rupees in 2025, demonstrating a substantial growth of 24.9 percent.

It should be noted that the retail trade of Indian Made Foreign Liquor (IMFL), foreign alcohol, and beer in Delhi is restricted to four Delhi government corporations: DTTDC, DSIIDC, DSCSC, and DCCWS.

For people visiting the mountains, the taste of instant noodles and tea becomes part of the journey. In cold weather, tourists often stop to enjoy a hot bowl of noodles. However, the question arises about what daily income a noodle vendor by the roadside in the mountains can earn. The story of the noodle seller at Rohanga Pass in Himachal Pradesh is currently being actively discussed on social media.

It is claimed that even in the low season, his shop generates about 14-15 thousand rupees in daily revenue. Nevertheless, it is incorrect to consider this amount as net profit, as it includes expenses for goods delivery and shop maintenance. This fact was recorded and published by a tourist on social media.

Content creator Harsh Chauhan visited Rohanga Pass. During his visit, he spoke with the noodle vendor about his business. When Harsh asked about the sales volume, the vendor noted that it was the low season. After a follow-up question about sales specifically during the low season, the vendor stated that he sells approximately 60 to 70 bowls of noodles daily.

The price of one bowl is 100 rupees. Additionally, about 200 cups of tea are sold daily at a price of 40 rupees per cup. The shop also takes orders for eggs, although the quantity remains small.

According to the vendor's data, selling 60-70 bowls of noodles brings in 6,000 to 7,000 rupees daily. Meanwhile, sales of 200 cups of tea generate about 8,000 rupees. Thus, the total estimated revenue reaches 14,000–15,000 rupees per day. This amount does not include income from egg sales. Harsh Chauhan shared a video of this conversation on social media, emphasizing that these figures pertain to the low season, and questioned what the business volume would be during peak tourist season.

Social media users discussed not only the sales volumes but also the difficulties of operating in places like Rohanga Pass. Many noted that delivering goods to such locations is not easy. Transportation costs are related to the fact that goods such as noodles, tea, eggs, and gas cylinders must be delivered from Manali up the slope.

Some users also mentioned that water has to be brought from afar, and work is conducted in cold and windy conditions. In such weather, gas consumption for cooking may increase. One user stated that delivering goods from Manali to the shop costs approximately 2,000 rupees, although this expense is based on a claim made on social media.

Through this conversation, Harsh Chauhan wanted to demonstrate that the potential of a business is determined not by its size, but by its location, customer needs, and method of operation. The noodle and tea shop at Rohanga Pass serves as such an example. However, a daily revenue of 14-15 thousand rupees does not equate to equivalent profit, as the seller's actual costs and savings remain unknown.