Eternal, the parent company of Zomato and Blinkit, is revising its plans to achieve a 100% transition to electric transport in deliveries by 2030. This change is linked to the rapid growth of the business and the development of the electric vehicle ecosystem.
In an interview with PTI, Eternal's Head of Sustainability, Anjali Ravi Kumar, stated that the company is working on an updated timeline, taking into account the availability of electric vehicles, government policies, and the transportation needs of various business verticals.
Kumar emphasized the company's unwavering commitment to electrifying its fleet, noting that it remains economically viable. However, she acknowledged that the initial deadline might be unattainable due to the significant expansion of operations since the goal was set.
She cited an example of growth: when the initial goal was set, Zomato had only 1.5 lakh active monthly users, whereas today the total number of users for Zomato and Blinkit has reached 12 lakh.
Forecasts and New Transport Requirements
Regarding the possibility of setting a new deadline, possibly by 2035, Kumar said the company is working to determine a date that will depend on the pace of electric vehicle policy implementation at the governmental level. She expressed hope but noted that the Eternal group includes other verticals, such as Hyperpure, which actively uses trucks and small commercial vehicles for goods delivery.
Therefore, the new electrification target for the Eternal group must consider all types of transport, not just the two-wheeler segment. The company must set goals for the entire group, not for individual enterprises.
Despite the challenges, the company noted that its own delivery fleet demonstrates a higher level of EV adoption compared to the overall Indian two-wheeler market. Instead of dictating transport choices, the company's approach is to encourage partners to switch to EVs through financial incentives, improved access to rental options, and informational campaigns.
Kumar compared the figures: in an assessment made around December last year, EV penetration in the market was only about 6-7 percent, whereas the company's own fleet already utilized about 12-13 percent EVs, nearly double the market rate.
One support measure is Zomato's equal benefit policy, under which partners using EVs receive the same pay as those using gasoline vehicles, despite lower operating costs. Furthermore, the company provides access to EVs through the partner app via rental options and runs initiatives like EV Bazaar to familiarize partners with various market models.
However, the scale of operations makes availability and cost crucial factors, especially when onboarding a large number of partners across different cities. Kumar pointed out the difficulty of ensuring reliable access to EVs for 30 lakh people in 900 cities annually, which casts doubt on providing guarantees.
Kumar also stressed the need for developing EV policies that consider the financial situation and livelihoods of couriers, as they usually purchase their vehicles independently. The company advocates for creating pro-worker EV policies so that the shift to cleaner transport does not limit employment opportunities for those who cannot afford to buy an EV.
Beyond mobility, Eternal collaborates with restaurants to promote sustainable packaging through initiatives like PackSwitch. This interactive website helps restaurants find alternatives to plastic packaging based on the dishes they serve. The company is working to eliminate three main barriers to adopting eco-friendly packaging—complexity, convenience, and cost—by helping restaurants find suitable alternatives, improving supplier access, and connecting with startups developing new solutions.
Thanks to Hyperpure's business, the company sold over 3000 metric tons of sustainable packaging to 50,000 restaurants last year. At the consumer level, over 10,000 restaurants in more than 400 cities received the Zomato low-plasticity badge after the company verified the sustainability of the packaging used for their main menu.



