The world of luxury automobiles is preparing to welcome a new name in India. The premium brand Genesis from Hyundai Motor Group may potentially enter the Indian market in 2027. Previously, the company filed a design patent application for its most expensive and impressive electric SUV, the Genesis GV90.
This design patent registration is viewed not merely as a formalization of the design but also as a significant signal regarding the brand's possible entry into India. This electric SUV, which was unveiled at the Global Auto Show in August 2026, is distinguished by its high level of technology, power, and luxury.
The Genesis GV90 is the flagship model of the global Genesis lineup, signifying its highest position within the brand. On the international market, it will be available in two configurations: the standard seven-seater version and the more luxurious four-seater Neolun version.
Although the images used for the patent application in India pertain to the seven-seater model, this suggests the probability that the company will begin its presence in India with this specific SUV. No official announcement has been made yet.
The design of the Genesis GV90 appears highly attractive and premium. At the front, the vehicle features signature LED daytime running lights (DRLs) in a dual-line configuration. It is equipped with alloy wheels ranging from 22 to 24 inches, as well as LED headlamps on the hood and front fenders.
The front bumper is adorned with large glossy black air intakes. In addition to a thick chrome strip across the front, chrome is also used on the lower part of the doors, around the windows, and on the rear bumper. Dual-line LED taillights are installed at the rear, the Genesis lettering is placed on the tailgate, and the rear bumper features a large chrome insert. Additional elements of premium quality include panoramic windows.
The interior of the Genesis GV90 is characterized by a minimalist design and a high degree of premium feel, representing a fusion of technology and luxury. The dashboard houses a 23.6-inch OLED infotainment system, which can be expanded to 24.6 inches with the press of a single button while parking.
Instead of a traditional driver display, it utilizes a 25-inch augmented reality (HUD) display. The cabin also features motorized vents and real glass buttons on the dashboard. Other functions include massage seats, a 25-speaker audio system, a panoramic glass roof with adjustable transparency, and heated windshield.
The cabin incorporates a Sleep-Optimized mode, allowing the vehicle to enter a sleep mode—including seats, lighting, and blinds—if the passenger wishes to rest, creating a calm and tranquil atmosphere inside the cabin.
The vehicle is equipped with a dual-electric motor system that generates 544 hp and 800 Nm of torque. This represents the highest power output among Hyundai's electric vehicles to date. The battery supports 350 kW DC fast charging, enabling it to charge from 10% to 80% in just 22 minutes when using a fast charger.
Both GV90 electric motors are fitted with e-LSD (electronic limited-slip differential), a feature debuting in Hyundai vehicles. This system assists in distributing power between the wheels based on needs, ensuring better handling in turns and improved grip on slippery or uneven roads.
Furthermore, the GV90 is equipped with a multi-camera pneumatic suspension, adaptive double-valve dampers, and rear-wheel steering. The rear wheels can turn up to 5 degrees, simplifying maneuvering and movement of a large SUV in confined spaces.
A new power management system has been introduced: the electric SUV starts as soon as the passenger pulls the door handle. When the door is closed, the selector mounted on the column automatically moves to the required position, after which the driver can select the driving mode.
Although Hyundai has only patented the design of this SUV in India and has not provided an official release schedule, it is anticipated that the vehicle could be showcased at the Mobility Global Expo next year and launched in the Indian market in 2027. If the Genesis GV90 enters India, its price is expected to be highly premium, positioning it to compete with luxury SUVs such as the Mercedes-Benz GLS.
