Premium Maruti Invicto model faces low sales, recording only 303 customers in 31 days

Maruti Suzuki is the largest automotive company in the country, offering a wide range of models compared to other brands. Although most best-selling cars belong to Maruti, there are some company models that are struggling to attract buyers.

Sales problems concern not only the company's most expensive model but also its most affordable one. Specifically, there is low demand for the Maruti Suzuki S-Presso, which is the cheapest car in the company in India.

In October 2026, Maruti Suzuki sold 212,384 units, demonstrating a 20 percent year-on-year growth in the domestic passenger car market. Compared to October of last year, when 176,318 units were sold, the company also showed month-on-month growth.

Despite the overall growth, sales of the Maruti Suzuki S-Presso remain low. In October, this model became the second least sold in the company, surpassed only by the Maruti Invictus. According to the Auto Pandit report, only 566 units of the S-Presso were sold in October, compared to 2,857 in October of last year. This represents an 80 percent year-on-year decline in sales of this model.

The Maruti Suzuki S-Presso is an entry-level vehicle, with a starting price of 3.50 lakh rupees ex-showroom. It is equipped with a 998 cc K10 Dual Jet petrol engine. The car is available in both petrol and CNG versions. This engine develops 68 hp and 89 Nm of torque.

The S-Presso is fitted with a 5-speed manual transmission and a 5-speed automatic transmission. The claimed fuel consumption for the petrol version is 25.3 kilometers per liter, and for the CNG variant, it is 32.73 kilometers per kilogram. The model is also equipped with features such as two front airbags, ABS, EBD, ESP, hill start assist, and rear parking sensors.

Maruti Suzuki has once again demonstrated its dominance in the Indian automotive market. The company set a new sales record, achieving its highest figure in history in October 2026. Capitalizing on growing consumer demand during the festive season, Maruti Suzuki sold 276,120 vehicles in one month.

It is particularly noteworthy that the company's domestic sales exceeded the 200,000 unit mark for the first time, reaching 216,789 units. Furthermore, there was a significant increase in exports.

October proved to be a special month for Maruti Suzuki. In October 2025, the company sold 220,894 vehicles, while this figure increased to 276,120 units this year. This represents a growth of 25 percent compared to the same period last year. The sales volume, approaching half a million units, clearly demonstrates the high level of consumer trust in Maruti Suzuki.

Regarding the domestic market, Maruti Suzuki also set a new record in October. During this month, the company sold 216,789 vehicles, including light commercial vehicles. In October of last year, domestic sales amounted to 180,675 vehicles, indicating a 20 percent year-on-year growth in domestic sales.

Previously, the highest domestic sales figure was recorded in July 2026, when 200,123 units were sold. The October figure exceeded this previous maximum by approximately 8 percent. Meanwhile, the company sold 185,252 units in September and 180,078 units in August, pointing to continuous month-on-month growth in demand and vehicle sales for Maruti.

The main driver of Maruti Suzuki's sales growth in October was the utility vehicle, or SUV, segment. In this category, the company sold 97,787 vehicles, which is 26 percent more than in October of last year. In September 2026, 78,911 units were sold in this segment, indicating an SUV sales growth of approximately 24 percent in just one month.

Models such as Maruti Brezza, Ertiga, Francs, Victoris, and Grand Vitara belong to this segment. It is worth noting that between July and September, utility vehicle sales remained relatively stable: 78,851 units were sold in July, and 78,911 units in September. Therefore, the acceleration in sales in October is significant for the company.

Despite the focus on SUVs, the popularity of Maruti's small and hatchback cars remains strong. Sales in the mini, compact, and mid-size segments grew. In October, the company sold 100,877 units in these segments, which is 18 percent more than last year. There was also an increase of about 10 percent compared to September, when 91,887 units were sold. Eeco van sales were 13,720 units, remaining roughly at the same level.

Maruti Suzuki's sales statistics show that consumers are increasingly opting for SUVs. Domestic passenger vehicle sales reached approximately 212,384 units, with the SUV segment accounting for about 46 percent of this, highlighting the high appeal of Maruti's utility vehicles.

In addition to the domestic market, demand for Maruti Suzuki vehicles is growing in foreign markets. In October 2026, the company exported 49,872 vehicles, compared to 31,304 units in October 2025. Thus, exports showed an impressive annual growth of 59 percent.

The fiscal year 2026-27 was also marked by brilliant results for Maruti Suzuki from April to October. Over these seven months, the company sold a total of 1,655,498 vehicles. Compared to the same seven-month period last year, when 1,299,629 units were sold, the total sales volume grew by 27 percent. During this period, total sales, including deliveries to other companies domestically, amounted to 1,372,771 units, compared to 1,060,866 units the previous year. Exports also increased by 18 percent, reaching 282,727 units.

Thanks to the influence of the festive season, including Navratri and Dussehra, the Indian automotive market is seeing a significant increase in vehicle purchases, which has brought great benefit to Mahindra & Mahindra. The company recorded its highest monthly sales in October 2026.

In the domestic market, the company sold 73,338 SUVs. Overall, Mahindra's total sales exceeded the mark of 131 thousand units. In October, the company sold 73,338 SUVs in the domestic market, compared to 71,624 vehicles sold in October 2025. Thus, the company's annual SUV sales increased by 2%. Including exports, the total volume of commercial vehicle sales in October amounted to 74,904 units. In total across all automotive segments, Mahindra sold 131,109 vehicles, which is 9% more than last year.

The growth in Mahindra's SUV sales is observed not only in October but also in the first half of the 2026-27 financial year. From April to September 2026, the company's domestic commercial vehicle sales grew by 17%, reaching 431,480 units. In the first half of the previous financial year, this figure was 369,194 units.

Mahindra's commercial vehicle business showed mixed results in October. Sales of Light Commercial Vehicles (LCVs) weighing from 2 to 3.5 tons in the domestic market increased by 5%, totaling 28,654 units. However, sales of LCVs weighing less than 2 tons decreased by 4%, reaching 4,383 units in this segment. On the other hand, sales of three-wheeled motorcycles, including electric models, increased by 38%, reaching 17,632 units in October.

Demand for Mahindra vehicles is also growing in foreign markets. In October 2026, the company's total export grew by 77% compared to the same period last year, reaching 7,102 units.

Dr. Velusamy R, President of Mahindra's automotive business, noted that October was a historic month for the company, as SUV sales reached 73,338 units and total sales across all segments reached 131,109 units. According to him, demand remains strong in the SUV, pickup, and three-wheeled motorcycle segments due to the festive season and models with new updates. Customers are also positively responding to the company's first CNG model, the XUV 3XO ZNG.