While a good job and high salary are traditionally considered successful, modern young people are increasingly striving to build a career in content creation, sometimes even foregoing their main jobs for this goal. Content creation is already being taught in some major universities.
Social media content creation has ceased to be just a hobby and has become a source of income. Many creators earn good money by collaborating with brands. This is what Santika Bomic, a content creator from Kolkata, did. Instead of taking on more advertising contracts in October, she decided to dedicate time to celebrating Durga Puja and worked with only five brands, earning 3.06 lakh rupees in the month. However, this entire amount has not yet been deposited into her bank account.
Santika shared details of her October earnings in a video posted on Instagram, and also talked about her experience working with brands. She explained the conditions and payment timelines that content creators must wait for when signing advertising deals.
In the social media video, Santika emphasized that October was a special month for her because of the Durga Puja festival. As a Bengali, this period holds great significance for her. She wanted to create and publish content related to the festival, so she consciously limited the number of advertising partnerships in October, agreeing to only five collaborations to find time to create content dedicated to the holiday.
Santika reported that she collaborated with only five brands: Tira, Myntra Beauty, Sprite, Pilgrim, and LoveChild by Masaba. For this work, she was paid a total of 3.06 lakh rupees. Despite the small number of deals, her income was significant. Santika clarified that the fees for different collaborations varied; some included advertising rights, meaning the brand had the right to use the content she created for promotional purposes.
She also mentioned that in some deals, she reduced her rate due to good relations with the brand and agency. According to her, established interaction with the agency provides her with constant opportunities for collaboration.
An interesting point in Santika's story is that despite completing the work in October, she has not yet received the 3.06 lakh rupees. She explained that the process of receiving payment for advertising deals usually takes 30 to 45 days, so she expects the funds for the October work to arrive in her account by the end of November. Thus, completing work with a brand and receiving money in the bank account are two different processes, and content creators often have to wait for the established payment cycle.
Social media reacted to Santika's video. Many users highly appreciated her openness regarding earnings, as well as information about work and payment. One user noted that her story became a source of inspiration for him, while another praised her honesty and directness.
