Naren Kachroo, Head of Sales and GTM AI at Google Cloud, stated that the most valuable artificial intelligence is that which can completely fulfill the assigned task. He emphasized that value is created only when the task is truly completed using AI.
At the TechSparks 2026 event, during a product demonstration titled 'Voice AI in Action,' Kachroo showcased Google's latest voice models, customer use cases, and a live demo developed for small businesses. His main point was that voice is becoming the primary way people interact with AI, and this transition will happen in India using local languages and accents.
Kachroo noted that the industry has moved away from the concept of generative AI solely as a question-and-answer tool. He explained that the focus has shifted to AI that has access to data, tools, and capabilities allowing it to act on behalf of a person.
Google recently introduced Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking. The Gemini 3.8 Live model can recognize and switch between 97 supported languages within a single conversation. Kachroo explained how enterprises can choose between these two models.
The Gemini 3.8 Live model is suitable for simpler tasks related to dialogue and agent functions, such as voice chat with basic tool calling. Meanwhile, Extended Thinking is designed for dialogues requiring deeper reasoning, context switching, and multi-step execution. He also mentioned that Extended Thinking costs more per token.
Both models are 'voice-to-voice' models, processing speech as both input and output within a single system. For developers who only require one part of this process, Google also offers separate models for text-to-speech, speech-to-text, and live translation.
Kachroo reported that the latest Gemini model for text-to-speech showed high results in internal Google tests using Indian languages, accents, and tonality. He conducted a series of short demonstrations to show the spectrum of possible use cases.
In the first example, the Shopify assistant, Sidekick, helped a seller step-by-step connect a domain through the Shopify admin panel. In the second example, a voice agent booked a table for eight people at a restaurant. During the call, the caller asked if cake was allowed, shared a photo from Google reviews to check if the dish was vegetarian, and requested information about other vegetarian options before confirming the reservation. This second scenario required the agent to track context across several turns of dialogue, remember preferences, and perform multiple tool calls, which, according to Kachroo, perfectly matches Extended Thinking.
He also demonstrated Live Avatar, which combines Gemini's live voice with real-time video generation and lip synchronization, allowing users to see an animated face instead of just hearing a voice. Google recently made Live Avatar available to businesses through Gemini Enterprise, watermarking the generated audio and video content with the invisible SynthID watermark. Citi served as a pilot client: its Citi Sky assistant, built using Google DeepMind's real-time avatar technology and the Gemini Live API, helps wealth management clients in the US make decisions, such as regarding certificate of deposit redemption.
Kachroo noted that Gemini 3.8 Live has the lowest cost per turn among comparable models, while Extended Thinking sets industry standards for speech-to-speech conversion quality. Google stated that Extended Thinking scored 82.6 on the Speech-to-Speech Quality Index from Artificial Analysis, the highest score.
He clarified that the low price is due to Google managing the entire stack itself—from TPU chips and infrastructure to the models and applications—passing on the resulting efficiency to customers. This allows Google to offer both a high-quality model and a more economical workhorse.
As examples of voice AI use cases, Kachroo cited two clients: Autotrader, which uses this technology for buying and selling used cars, and Equal AI, an Indian startup whose assistant answers and processes calls before the user picks up.
The central element of the session was a live demonstration of an assistant for micro, small, and medium-sized enterprises (MSMEs), which Kachroo's team developed in about a day. This is a large potential market: according to the MSME ministry, over 78 million enterprises are registered on the government's Udyam portal as of February 2026. Kachroo warned beforehand about one risk: he launched the demo via mobile hotspot after being unable to connect to the hotel network.
The demonstration involved a fictional protective gear manufacturing company and its owner, Rajesh, who had just received about 500 helmets. While interacting with the assistant, Rajesh asked how many potential clients he had for helmets. The assistant found two: a construction company in Mumbai needing 500 helmets, and a hardware store in Agra needing 50. Rajesh instructed the assistant to discard the smaller order, send a commercial proposal to the Mumbai buyer, and call him to close the deal. He set one condition: the price must remain above 400 rupees per helmet, and the assistant could place the order without further approval. The assistant then called the buyer and negotiated in Hindi. Kachroo noted that the assistant maintained context from the internal conversation with Rajesh during the external call, acted on behalf of the company, and closed the deal.
This end-to-end process, according to Kachroo, is the direction of voice AI development. He believes that with the 3.8 Live models, enterprises can now integrate voice agents into their processes that autonomously perform tasks. Kachroo added that this assistant could conduct the same conversation in Tamil, Telugu, Malayalam, Kannada, Marathi, and other languages. He stressed that this is important because the Indian consumer is increasingly leaning towards voice interaction. Gemini Live now supports over 25 Indian languages and dialects. According to the IAMAI-Kantar Internet in India 2024 report, 98% of India's 886 million active internet users consumed content in Indian languages, and one in five used voice commands to go online.