Fiat has launched an early Black Friday campaign, offering price reductions of up to R$ 53,100 on brand new vehicles. This initiative, called Black Month, is valid between November 4th and 16th, or while stocks last, with some promotions limited to 20 or 50 units.
The promotional conditions apply to both individuals and companies and rural producers through direct sales. For CNPJ and rural producers, the Strada Endurance Cabine Plus price was reduced from R$ 116,990 to R$ 84,290, including financing with zero interest. Additionally, the Freedom Cabine Dupla version of the same pickup went from R$ 133,490 to R$ 108,690.
Regarding SUVs, the Toro Volcano Turbodiesel features a significant discount, dropping from R$ 220,490 to R$ 169,790, which represents savings of R$ 50,700. The largest discount in the campaign is applied to the Titano Endurance, whose value decreased from R$ 238,490 to R$ 185,390, upon trade-in of a used vehicle.
In the retail segment, the Toro Freedom starts at R$ 134,990, but this offer requires the trade-in of a used Strada or Toro. If a pre-owned vehicle from another brand is used, the price increases to R$ 139,990.
Among passenger cars, the Fastback Impetus Hybrid, equipped with a mild hybrid system (MHEV), received the largest discount, dropping from R$ 174,490 to R$ 133,990, a decrease of R$ 40,500. Sportier versions were also adjusted: the Fastback Abarth went from R$ 184,490 to R$ 149,990, and the Pulse Abarth, from R$ 163,490 to R$ 139,990.
The Fastback Smart Drive is available for R$ 115,990 and also has a special option in the Fiat Subscription program, which is a long-term rental plan with a monthly fee of R$ 2,499. In entry-level models, the Mobi Like can be purchased for R$ 69,990 in cash. The Pulse Drive 1.3 costs R$ 95,990 with a manual transmission or R$ 104,990 with automatic. These prices are valid only for the Vulcano Black color and without options.
The offers are available at over 500 Fiat dealerships. It is important to note that the Toro's price uses São Paulo as a reference and is not applicable in the states of Paraíba or Maranhão due to differences in state taxation.



