Live streams boost sales during Double 11 sale in Brazil
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CGTN
cgtn.com

Live streams boost sales during Double 11 sale in Brazil

The Double 11 sale, which the company Alibaba developed in China to celebrate Singles' Day, will take place this Wednesday. In Brazil, this event opens the largest two-week shopping period of the year, with more and more sales occurring in real-time via video connection.

Paulo Cabral from CGTN reports on this situation from São Paulo.

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Media Nove establishes radio partnerships in Portugal and Angola
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noticiasaominuto.com

Media Nove establishes radio partnerships in Portugal and Angola

The Media Nove group has signed collaboration agreements in Portugal and Angola, expanding its operations into the radio sector. In Portugal, Media Nove acquired a shareholding in Rádio Metropolitana, while Forbes Africa Lusophone, together with Rádio Mais de Angola, began producing a weekly radio program.

A released statement informed that the owner of Jornal Económico, Forbes Portugal, and Forbes Africa Lusophone established a partnership with Rádio Metropolitana with the exclusive goal of managing the commercialization of the station's advertising spaces.

This new agreement integrates radio into Media Nove's commercial offering and covers Metropolitana's broadcasts in Lisbon on frequency 96.2 FM and in Porto on frequency 89.0 FM, maintaining the station's music programming schedule. Media Nove plans to start presenting Metropolitana's advertising offerings to the market before the end of the year.

According to Media Nove, this partnership allows the group to broaden the options offered to advertisers and agencies, including radio advertising, in addition to its presence in print media, digital platforms, and events. Additionally, Media Nove will gain direct participation in the shareholding structure of Rádio Metropolitana, which strengthens the parties' commitment to the project's development.

For Rádio Metropolitana, the agreement allows it to utilize Media Nove's commercial capacity to strengthen its relationship with the advertising market and add value to its broadcast spaces. José Carlos Lourenço, Executive CEO of the Media Nove Group, stated in a release that the partnership allows adding radio to the commercial offering and increasing solutions for advertisers and agencies, mentioning that Metropolitana offers a music programming that complements the group's formats and creates new communication opportunities for brands.

Acácio Marinho, shareholder and corporate structure manager of Rádio Metropolitana, stated that the collaboration with Media Nove helps reinforce the radio's commercialization, preserving the music programming known by listeners, and aims to develop the relationship with advertisers and agencies to enhance Metropolitana's advertising potential. He also highlighted the importance of Media Nove's entry into the shareholding structure as a sign of greater commitment from the parties.

On another front, starting Friday, November 13, Forbes Africa Lusophone, in collaboration with Rádio Mais, will begin broadcasting the weekly program 'Forbes Mais'. This program will be aired at 7:00 AM and will focus on economic and business news. Rádio Mais is highlighted as one of the main radio stations in Angola, covering important provinces such as Luanda, Benguela, Huambo, Huíla, and Cabinda.

Amazon offers streaming device promotion to upgrade TV entertainment experience
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olhardigital.com.br

Amazon offers streaming device promotion to upgrade TV entertainment experience

If the user has not yet modernized their home entertainment experience, this is the ideal time. A selection of streaming devices available on sale at Amazon has been compiled, covering basic HD options up to advanced 4K models with voice command support and compatibility with major market assistants.

Roku Streaming Stick HD 2025

The Roku Streaming Stick HD 2025 is compatible with three of the most prominent voice assistants on the market: Alexa, Siri, and Google Assistant. Its remote control with voice function simplifies navigation between applications and content searching, while the device provides uncomplicated HD and Full HD images, making it a robust alternative for those seeking practicality and adaptability.

Additionally, Amazon's latest Fire TV Stick HD model stands out for its simple configuration and integration with Alexa+, which grants early access to advanced artificial intelligence features. This device is powered directly by the television, eliminating the need for an external power supply, and features a voice remote control to aid in searching for music, movies, and series. It is perfect for those who wish to enter the Amazon ecosystem without difficulty.

For those who prioritize maximum visual quality, the newest Fire TV Stick 4K offers 4K resolution streaming, accompanied by a redesigned remote control. Its integration with Alexa+ allows for quick location of movies and series, centralizing all applications in one place. This version represents the most complete option in the line for those who have a compatible TV and want to maximize home leisure.

It is important to note that promotional stocks tend to be limited and prices may change at any moment. If any of these devices spark interest, it is recommended to access the link immediately to secure the offer before it ends.

Kuba Auri headphones feature equalization developed in Brazil and offer multiple sound personalities
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super.abril.com.br

Kuba Auri headphones feature equalization developed in Brazil and offer multiple sound personalities

Wired headphones are gaining popularity, driven by both aesthetics, often inspired by celebrities, and sound quality, which can surpass that of wireless models. One advantage of wired headphones is the smaller number of components, allowing manufacturers to invest more in drivers, which are responsible for sound generation. Furthermore, the larger internal space facilitates the speakers' work, unlike true wireless models, where reduced space impacts acoustics.

In recent years, the wired headphone market has been transformed by Chinese companies such as KZ, Moondrop, and Truthear, which introduced affordable and high-performance models. This movement, known as Chi-Fi (derived from Hi-Fi, meaning high fidelity), also saw the emergence of partnerships between manufacturers and audio reviewers, such as the Singaporean Crinacle (who has the brand CrinEar) and the American HBB.

These two trends converged in Brazil with the launch of the Kuba Auri headphones. Kuba, a company established several years ago, is known for its Disco headphones and was founded by Carioca Leonardo Drummond, creator of the Mind the Headphone channel, dedicated to audio analysis and boasting 438 thousand subscribers on YouTube.

Although the Auri are produced in China and based on a Chinese model with a USB-C cable and dynamic driver per side, they feature a distinctive characteristic: their equalization was created in Brazil by Kuba. This equalization resulted from an online survey conducted with over a thousand people to determine the Brazilian public's preference regarding the balance of bass, mids, and treble.

Based on this investigation, Drummond developed an equalization curve for the headphones. This process involved technical challenges, such as compensating for deviations and natural resonances of the drivers, in addition to negotiations with suppliers to achieve the ideal result. The final result is a pleasant sound, characterized by abundant bass, but without compromising the clarity of the mids or the brightness of the highs. The Auri reveal many musical details and possess remarkable spatiality, giving the sensation that the sound is around the head, rather than contained within it, as occurs in in-ear headphones.

For those who are not audiophiles and are only used to true wireless headphones, the Auri can represent a great discovery. For audiophiles, there is an additional feature: an online interface that allows applying ten distinct equalization curves. By connecting the headphones to a PC or Mac and accessing the website equalizador.kuba.audio, the user can select and activate the desired curve. This setting is saved on the cable, working even when the audio is played on mobile devices, although changing the equalization is not possible via mobile.

Besides the main curve, the website offers options such as Natural (with less bass), Basshead (with more bass), and Energetic (ideal for rock). These equalizations are based on the actual performance of the drivers and include precise corrections to approximate target curves, being more accurate adjustments than those obtained with generic applications like Wavelet. The site also presents curves popular among audiophiles, such as Harman (developed by Samsung since 2017), JM-1 (more recent and more neutral), and Etymotic, known for its extreme focus on detail with bass attenuation.

In terms of physical usability, the Auri are comfortable, featuring three sizes of silicone tips, and the cable is durable, not easily tangled or noisy when rubbing against clothing. Additionally, the cable is detachable, allowing it to be replaced if damaged over time. The only physical drawback is the absence of a grille in the headphone opening to prevent the entry of earwax and debris.

Currently, the Auri are available on the company's official website for R$ 287. This price is considered attractive, offering excellent audio quality and the versatility of multiple equalization curves, providing an experience comparable to owning several different headphones.

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