Brazilian automotive industry loses market share to imported vehicles
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Olhar Digital
olhardigital.com.br

Brazilian automotive industry loses market share to imported vehicles

Production and sales of vehicles in Brazil showed a decline in October compared to September. Data released by the National Association of Automotive Manufacturers (Anfavea) this Wednesday (11) indicates that the manufacturing of automobiles, light commercial vehicles, trucks, and buses decreased by 5.1% in the month. Furthermore, registrations in the national market suffered a retraction of 5.6%.

Despite the negative performance in the monthly comparison, the indicators remained positive when analyzed against the same period in October 2025. Production registered an increase of 2.7%, while sales grew by 1.8%.

In October, the Brazilian industry manufactured 254.5 thousand vehicles. Regarding the domestic market, 265.5 thousand registrations were recorded. In the accumulated period from January to October, production reached 2.420 million units, representing an 8% increase compared to the same period last year. Sales totaled 2.522 million vehicles, which constitutes a growth of 16.1%.

A notable aspect of this scenario is the growing presence of Chinese manufacturers in the Brazilian market. According to the association, models originating from China achieved 288 thousand registrations, doubling the volume of 143 thousand Argentine vehicles. This situation marks an inversion compared to Argentina's historical leadership among sources of imported automobiles to Brazil.

The sum of the increase in imports and the reduction in exports resulted in a deficit of 157.6 thousand units in the automotive trade balance in the first ten months of 2026. Last year, the sector had registered a surplus during the same period.

Igor Calvet, president of Anfavea, commented that this outlook signals a significant change in the dynamic of Brazilian foreign trade. He also emphasized that, even with the application of a 35% import tax, Brazil ranks among the producing countries that impose few restrictions on the entry of foreign vehicles.

Parallel to the difficulties in foreign trade, electrified vehicles are expanding their participation in the Brazilian market. Between January and October 2026, 495.7 thousand units of electrified automobiles and light commercial vehicles were sold, a jump of 125.7% compared to the 2025 period. Consequently, these models came to constitute 20.5% of new light vehicle registrations in the country, up from 10.7% the previous year.

Fully electric vehicles, in turn, represent 7.4% of the sales of automobiles and light commercial vehicles in the accumulated period of 2026. Another factor cited by Anfavea as stimulating the domestic market is the Sustainable Car Program, initiated in July 2025. Since the start of this initiative, 671 thousand eligible units have been registered, with 412.8 thousand units recorded only in the first ten months of this year, an annual increase of 22.3%.

In the heavy vehicle segment, however, challenges persist. Truck sales fell by 4.1% in the accumulated period until October, and production dropped by 4.7% compared to the first ten months of 2025. According to Anfavea, the Move Brasil program helped foster demand and prevent an even sharper decline.

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Most sought-after models in Move Brasil are geared towards Uber Black or are electrified
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Most sought-after models in Move Brasil are geared towards Uber Black or are electrified

The Move Brasil program offers special financing conditions for the acquisition of new vehicles intended for taxi drivers and ride-hailing drivers. A study conducted by Webmotors Autoinsights compiled the models that showed the highest demand during the validity period of this government program.

The collected data reveals that Move Brasil participants have prioritized automobiles that fit into the higher categories of transport services, such as Uber Black. Specifically, seven out of the ten most requested vehicles can be used in this modality.

Analysis of the Most Sought-After Models

The vehicle with the highest demand was the Hyundai Creta, a compact SUV that meets the requirements for Uber Black and has good market acceptance. The Honda HR-V occupies the second position in the popularity ranking.

The top 5 also includes three electrified Chinese options: the Geely EX2, the BYD Dolphin Mini, and the BYD King. Electric and plug-in hybrid vehicles account for exactly half of the listed cars.

Only three cars in this Move Brasil ranking do not fit into the Uber Black category: Chevrolet Onix, BYD Dolphin Mini, and Geely EX2. This preference demonstrates that drivers seek to operate in more qualified service categories, which results in higher financial gains.

Electric cars have been well received by the public, given that they have specific categories in certain cities. The silence provided by these vehicles is an attraction, and using air conditioning in them does not significantly affect energy consumption.

For drivers, there are notable benefits, such as reduced maintenance costs and the possibility of home charging. In the case of hybrid models, a considerable decrease in fuel expenses is observed.

This survey conducted by Webmotors may signal a change in the landscape of taxi stands and ride-hailing applications, fulfilling the objective of Move Brasil to promote fleet renewal.

According to FADA data, car sales in October 2026 showed a decline compared to last year
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www.aajtak.in

According to FADA data, car sales in October 2026 showed a decline compared to last year

According to FADA, retail car sales in October amounted to 3.172 million units, representing a 23.80% drop year-on-year. However, compared to September, sales increased by 25.05%.

Experts note that the high baseline sales level last year was due to increased demand after the Diwali holidays and the reduction in GST. Since Diwali falls in November this year, it is expected that a significant portion of consumer purchases will shift to the next month.

FADA emphasizes that to fully understand the October figures, one must consider the holiday calendar and the results of the previous year's sales. In October 2025, Navratri and Diwali coincided, and last year's sales were also influenced by the increased demand following the reduction in GST on September 22, 2025. This year, Navratri fell in October, while Dhanteras and Diwali are scheduled for November.

Despite the overall decline compared to last year, FADA believes that the growth in October 2026 sales compared to September is a positive sign for seasonal purchases. Nevertheless, an accurate assessment of demand growth will only be possible based on November sales data, as Dhanteras falls on November 6 and Diwali on November 8.

According to FADA reports, October 2026 was the second-best October in terms of total retail sales volume. The commercial vehicle, three-wheeler, and tractor segments set record figures in October.

The analysis showed varying trends year-on-year and month-on-month for different transport categories. In October, 2.321 million two-wheelers were sold, which represents a 28.35% drop compared to last year, but an increase of 29.67% compared to September. This segment is heavily dependent on rural demand and holidays.

Regarding passenger vehicles, including cars and SUVs, 507,768 units were sold. The year-on-year decline in this segment was 14.23%, but there was an 18.86% increase compared to September. This marked the third highest sales figure for passenger vehicles in October.

Truck and other commercial vehicle sales reached 115,140 units, showing a 2.29% increase year-on-year and 11.19% month-on-month. Growth in this segment was supported by demand for heavy and medium commercial vehicles. In October, 141,420 three-wheelers were sold, corresponding to a 3.97% increase year-on-year and 6.68% compared to September. This segment recorded the highest retail sales volume for October.

Tractor sales totaled 79,285 units, demonstrating a 3.10% increase compared to last year and 3.09% compared to September, driven by agricultural demand. Sales of wheeled construction equipment amounted to 7,434 units, which is 22.07% higher year-on-year and 14.62% month-on-month.

The two-wheeler segment saw the most significant sales decline in rural areas: a year-on-year decrease of 33.97%, and 20.77% in urban areas. Passenger vehicles also showed a decline: 12.44% in rural areas and 15.30% in cities. Overall, the sales drop in the rural sector was 28.59%, while in urban areas it was 18.07%. FADA expects an improvement in the situation in November in rural and northern regions following a weak October.

Electric vehicle sales reached approximately 355 thousand units in October, the highest level in history. EV sales grew by 44.88% year-on-year and accounted for about 11.5% of total sales, up from 6% in October last year. In the three-wheeler segment, the share of EVs reached 62.63%, and the use of alternative fuels also increased in the passenger vehicle segment.

In October, the share of gasoline and ethanol vehicles was 41.60%, while the combined share of CNG, LPG, hybrid, and electric vehicles reached 41.83%, indicating that the share of alternative fuel slightly exceeded the share of gasoline in passenger vehicle sales.

According to an online survey of FADA members, 51.65% of dealers expect sales growth in November 2026. Furthermore, 34.71% forecast stability, and 13.64% predict a decline. Holidays in November are expected to support consumer demand. FADA forecasts an increase in sales in rural and northern regions, although risks remain related to post-holiday demand drops, vehicle availability, and rising loan payments.

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