Huawei executive Richard Yu confirmed on Wednesday that the company plans to introduce a new sub-brand of smartphones called OSTA. The official launch date for the brand was announced as November 20.
This confirmation followed reports last week about Huawei filing a trademark application. Furthermore, mentions of the OSTA O1 Pro device began appearing in Yu's Weibo posts, which corresponds to the model name previously mentioned in reports about this brand's first phone.
According to trademark registration data published by IT Home on November 4, Huawei has filed an application to register the trademark OSTA. This mark is intended for various products, including smartphones, tablets, smart glasses, and chips.
This filing coincides with reports that Huawei is preparing a new sub-brand for smartphones called Xingmang in Chinese, with OSTA being used as its English name.
Chinese technology analysts have discovered the OSTA O1 Pro phone model. The presumed image of this model's packaging indicates a configuration with 16 GB of RAM and 1 TB of storage. Furthermore, Huawei has applied to register the Xingmang trademark. Currently, the company has not officially announced either the brand itself or its first devices.
November has begun, and there are only two months left until the end of 2026. During this month, a number of companies plan to introduce their new smartphones.
Brands, from Xiaomi to OnePlus, are actively preparing for the release of new models, which include flagship devices. Let's look at the details of the upcoming releases.
The Xiaomi 18 Pro and Xiaomi 18 Pro Max were presented in China in September, but their global launch is scheduled for November. The company has not yet confirmed the exact release date. These devices will be equipped with dual displays—one on the front panel and one on the back, as well as a 200 MP camera.
The flagship smartphone iQOO 16 will feature a powerful processor and a high-quality camera. Its market entry into India is possible either at the end of November or the beginning of December. The iQOO 16 uses the Snapdragon 8 Elite Extreme Gen 6 chipset, and its display has a diagonal of 6.85 inches with a 144 Hz refresh rate.
The OnePlus 16 has already been introduced in China and is now preparing for release in the Indian market. According to reports, the OnePlus 16 will soon appear in India. This powerful phone is very popular in the country. Additionally, the OnePlus 16R model is expected to appear, which will also be equipped with a high-performance chipset.
The Motorola Signature 27, which is a flagship smartphone, was presented as a teaser, and its release date will be announced later. It also uses the Snapdragon 8 Elite Extreme Gen 6 chipset, and its specifications include 12 GB of RAM, 256 GB of internal storage, and a 200-megapixel rear camera.
The Realme 17 Pro series may also be released in November. This model is positioned as performance-oriented and will have a 10,000 mAh battery, a 200 MP camera, and a 165 Hz screen refresh rate.
Samsung recently released a series of foldable smartphones, including the Samsung Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8. The company has now introduced the Samsung W27 model in the Chinese market. The Samsung W27 will be sold alongside other foldable variants in China.
According to media reports, the Samsung W27 was developed based on the Samsung Galaxy Z Fold 8 Ultra. Furthermore, the company has decided not to release any additional variants for the Samsung Galaxy Z Fold 8 and Flip 8 for now.
A few days before the announcement of the Samsung W27, known leaks from tipster Evan Blass and Ice Universe were published in image form.
The Samsung W27 smartphone is equipped with a 6.5-inch external display and an 8-inch internal display. It features a 5000 mAh battery and uses the Snapdragon 8 Elite Gen 5 chipset.
The main camera of the Samsung W27 has a resolution of 200 MP and also includes a secondary camera and a 50 MP ultra-wide-angle lens. Additionally, a 10-megapixel telephoto lens is installed. A 10 MP camera is provided for selfies on both the external and internal displays.
The weight of the Samsung W27 is 215 grams. The device's design is original; it is presented in red and blue panel colors with gold accents. A free protective magnetic case and a 45W charger are also provided upon purchase.
The Samsung W27 is available in various memory configurations. The starting price in China is set at 18,999 Chinese yuan, which is approximately equivalent to 2,71,356 rupees. It should be noted that the starting price of the Samsung Galaxy Z Fold 8 Ultra in India is 1,99,999 rupees. While the Indian version offers 12 GB of RAM, the Chinese version is equipped with 16 GB of RAM.
