Fashion exhibition at CIIE 2026 in Shanghai attracts visitors' attention
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CGTN
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Fashion exhibition at CIIE 2026 in Shanghai attracts visitors' attention

At the ninth China International Import Expo (CIIE) in Shanghai, one of the trade booths looks more like a living room than a standard exhibition. It features a wooden table next to curtains, and on the coffee table, there are flowers in a vase, with framed pictures hanging above the chairs.

Upon closer inspection, it is visible that the wooden panels of the booths frame two illuminated niches displaying complete fashion ensembles, indicating that this is effectively a fashion show.

In another area of the exhibition hall, a separate room is dedicated to denim clothing. Rows of jeans and jackets are curved around a long table, and each item is lit like a museum portrait. Upon closer look, one can notice a small detail: bright Chinese embroidery on a dark indigo tote bag intended for the Year of the Goat.

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Cute exhibits presented at the CIIE exhibition in Shanghai
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Cute exhibits presented at the CIIE exhibition in Shanghai

At the ninth China International Import Expo (CIIE) in Shanghai, some exhibitors brought along a small company.

On the shelf, you can see a plush bird with bright blue feet. Next to it is a fluffy alpaca that turns its back to visitors, and next to it stands a sign inviting people to pet it for good luck. A spherical capybara with a country name patch was also spotted.

Some details are easy to recognize, while others require more attention. Pikachu fans can probably identify it by the black tips of its ears. How many exhibits can you guess before reading the accompanying text?

Wide range of goods, including advanced technologies and consumer products, to be presented at CIIE 2026 exhibition
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Wide range of goods, including advanced technologies and consumer products, to be presented at CIIE 2026 exhibition

The upcoming China International Import Expo (CIIE) in 2026 is scheduled to showcase virtually all types of products—from the most modern technologies to everyday consumer goods.

Live streaming transforms exhibition booths into virtual trading platforms. This allows global brands to interact with millions of Chinese buyers in real time.

Thanks to live demonstrations, interactive features, and instant purchases, CIIE serves not only as a product display function but also creates new opportunities to stimulate consumption and bring global products closer to Chinese buyers.

Dishes from various countries presented at the CIIE 2026 exhibition
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cgtn.com

Dishes from various countries presented at the CIIE 2026 exhibition

At the China International Import Expo (CIIE) in Shanghai, visitors can enjoy a variety of culinary offerings, starting with snacks such as skewers.

Among the products on display, one can find handmade Spanish ham, Australian steak, and dried meat from the Taiwan region of China. Bulgarian yogurt, served by the spoonful, and coffee beans from Indonesia for the trip home are also available.

In addition, the exhibition has ample space for a serving of New Zealand ice cream.

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