Sharp rise in alcohol sales observed in Delhi during Diwali festivals
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Aaj Tak
www.aajtak.in

Sharp rise in alcohol sales observed in Delhi during Diwali festivals

A significant surge in alcohol sales has been noted in the capital city of Delhi during the Diwali festival period. Over the past two weeks, alcohol sales in Delhi have increased by 13% compared to last year, bringing in revenue of approximately 600 million rupees for the tax department.

According to the tax department's data, 33.1 million bottles of various brands of alcohol were sold during the two festive weeks this year. Meanwhile, 29.6 million bottles were sold during the same period leading up to Diwali in 2025.

Regarding revenue, the tax department registered total earnings of 589.17 million rupees during the current year's two festive weeks, compared to 518.97 million rupees last year.

In accordance with a previous directive from the department, a 'dry day' was declared in Delhi on Diwali, and all liquor stores were closed. Because of this, the day preceding the festival, November 7th, saw a large crowd at liquor stores, leading to sales amounting to over 79 million rupees.

On the night before Diwali this year, 4.045 million bottles were sold worth 79.25 million rupees. This significantly exceeds the figures from last year, when 3.470 million bottles were sold worth 63.40 million rupees on the same day.

Officials stated that these sales figures are preliminary and may be adjusted after reconciliation with final data from four state corporations responsible for retail sale of alcohol in more than 700 stores across the city.

According to available data, revenue from alcohol sales reached 792.52 million rupees by 2026, compared to 634.08 million rupees in 2025, demonstrating a substantial growth of 24.9 percent.

It should be noted that the retail trade of Indian Made Foreign Liquor (IMFL), foreign alcohol, and beer in Delhi is restricted to four Delhi government corporations: DTTDC, DSIIDC, DSCSC, and DCCWS.

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