Uzbekistan and Turkey Discuss Joint Projects in Tourism and Attracting International Travelers
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Uzbekistan and Turkey Discuss Joint Projects in Tourism and Attracting International Travelers

Uzbekistan and Turkey held discussions aimed at expanding cooperation in the field of tourism, attracting foreign tourists, and implementing joint investment projects.

According to the Tourism Committee of Uzbekistan, Abdulaziz Akkulov, Chairman of the Tourism Committee of Uzbekistan, conducted a working trip to Istanbul, where negotiations took place with representatives of the World Halal Summit Council, Pegasus Airlines, and the Istanbul Chamber of Commerce.

Discussion on Promoting Uzbekistan as a Pilgrimage Destination

In a meeting with Yunus Ete, President of the World Halal Summit Council, the parties discussed opportunities to promote Uzbekistan as an international destination for pilgrimage and Muslim tourism. Furthermore, they considered the prospect of holding an international World Halal Summit and related forums in Uzbekistan in 2027, as well as publishing an international journal.

Participants also spoke about organizing major international events in Bukhara and other cities of Uzbekistan in partnership with the Project Office for the Development of Tourist Products under the Tourism Committee.

Joint Advertising Campaign and Route Expansion

During talks with Mehmet Tevfik Nane, Chairman of the Board of Directors of Pegasus Airlines, the parties examined the potential of tourism in Uzbekistan's cities covered by the airline's route network. A preliminary agreement was reached to prepare a contract providing for a joint advertising campaign to attract tourists to Pegasus Airlines flights in five Uzbek cities.

The promotion of Uzbekistan in regions where Uzbek airlines do not have direct flights was also discussed. The Pegasus Airlines route network via Sabiha Gökçen Airport in Istanbul covers over 100 destinations in 58 countries.

It was proposed to establish cooperation with Uzbek tour operators, conduct joint marketing promotions, airline presentations, and B2B meetings during the Tashkent International Tourism Fair (TITF) in 2026, as well as organize familiarization trips.

Attracting Hotel Brands from Turkey

In negotiations with Şekib Avdagich, President of the Istanbul Chamber of Commerce, participants focused on strengthening business ties and attracting international hotel brands from Turkey to Uzbekistan. A preliminary agreement was also reached to consider the possibility of organizing joint events with the participation of the Convention Bureau operating under the Chamber.

Turkish delegates were invited to the 31st Tashkent International Tourism Fair 'Tourism on the Silk Road', scheduled for November 25-27, 2026. The first international forum on tourism investments will also take place at this fair.

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The Chairman of the Tourism Committee of Uzbekistan, Abdullaziz Akkulov, met with participants of the regional program 'Young Leaders of Central Asia and Azerbaijan'. The delegation was headed by Bobur Bekmurodov, chairman of the nationwide movement 'Yuksalish' and head of the Legislative Chamber committee of the Oliy Majlis.

This program is organized by the 'Yuksalish' movement in collaboration with the Konrad Adenauer Foundation of Germany. The event takes place in Tashkent and Bukhara from October 27 to 29, bringing together over twenty young politicians, parliament members, civil servants, and public figures from Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, and Azerbaijan.

At the meeting, participants were presented with information on efforts aimed at developing the tourism industry, promoting Uzbekistan's potential on the international stage, preserving its historical and cultural heritage, and expanding economic opportunities in the regions, including reports on achieved results.

It was noted that the number of foreign tourists visiting Uzbekistan increased from 2 million in 2016 to 11.7 million in 2025. Furthermore, in the first nine months of 2026, the country was visited by another 10.3 million foreign guests. The export of tourism services reached 5.3 billion US dollars.

Tourists arrive from more than 200 countries, and citizens of 95 states can enter Uzbekistan without a visa. The number of hotels has doubled by 2.2 times, and the country aims to attract over 20 million tourists annually by 2030.

Participants discussed the need to improve tourism infrastructure, create new routes, support youth initiatives, and increase tourist flow between the countries of Central Asia and Azerbaijan. Special attention was paid to the possibilities of joint projects based on common historical and cultural heritage, as well as expanding regional cooperation.

During the meeting, reforms being carried out under the leadership of President Shavkat Mirziyoyev, as well as the development of good-neighborly relations and regional interaction based on mutual trust, and the role of youth in these processes were also highlighted. The dialogue took place in an open and friendly atmosphere, allowing young leaders to get answers to their questions directly from the head of the Tourism Committee.

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A meeting took place in Tashkent between Sukhrobjon Bobokalnov, Deputy Chairman of the Tourism Committee of Uzbekistan, and Gérard Wolff, Special Representative of the French Minister for Europe and Foreign Affairs on Sustainable Cities and Transport. The goal of the negotiations was to discuss expanding partnership in the field of tourism, including mountain tourism, as reported by the commission.

Valid Fuk, the French Ambassador to Uzbekistan, also participated in the meeting. Participants discussed methods for more effective use of the tourist potential of cultural heritage sites, the development of tourism infrastructure, and the training of qualified personnel for this industry.

Representatives of Uzbekistan presented information on reforms being carried out in the tourism sector, measures aimed at increasing the number of foreign guests, as well as initiatives to unlock the tourism potential of the country's regions.

Wolff emphasized the opportunities for bilateral cooperation and suggested studying France's experience in increasing tourism's contribution to the economy, improving the attractiveness of cultural heritage sites, and training specialists for the hospitality and tourism sectors.

B. André, CEO of the architectural firm Wilmotte & Associés Architectes, expressed interest in developing educational programs in tourism and hospitality, as well as in improving Uzbekistan's tourism infrastructure. This company is already negotiating with Uzbekistan on urban planning issues.

Mountain tourism became another topic of discussion. Information was presented to the participants about the work of the French company MND within the 'Chimgan Tourist Zone' project. Furthermore, they discussed plans for the next stage, which involves implementing the Uzbek-Courchevel project in cooperation with POMA.

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Uzbekistan and Azerbaijan held a series of joint presentations in Germany, Sweden, and Finland from October 19 to 22, 2026. The goal of these events was to promote combined travel routes and strengthen cooperation with European tourism companies.

These roadshows took place in Berlin, Munich, Stockholm, and Helsinki. The main objective was to increase the recognition of both countries in the European tourism market.

The events gathered over 140 participants representing more than 80 organizations, including tourism industry specialists and media representatives from Germany, Sweden, and Finland.

During the presentations, representatives of Uzbekistan and Azerbaijan showcased the historical and cultural heritage of their countries, as well as tourist attractions and travel opportunities.

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Special attention was paid to creating common routes that connect the historical cities of Uzbekistan—Samarkand, Bukhara, and Khiva—with Baku, Shamakhi, and Sheki in Azerbaijan. The proposed destinations will allow tourists to explore the architecture, history, national traditions, and cuisine of both countries in one trip.

The roadshows also included business-to-business (B2B) meetings, where tourism companies and operators discussed potential partnerships and opportunities for developing joint travel packages.

Discussions focused on adapting tourism products to the demands and preferences of European travelers, as well as expanding interaction between the tourism business. This initiative is designed to strengthen business ties with international partners, utilize the tourism resources of both countries more effectively, and attract more foreign guests.

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