Uzbekistan and Turkey held discussions aimed at expanding cooperation in the field of tourism, attracting foreign tourists, and implementing joint investment projects.
According to the Tourism Committee of Uzbekistan, Abdulaziz Akkulov, Chairman of the Tourism Committee of Uzbekistan, conducted a working trip to Istanbul, where negotiations took place with representatives of the World Halal Summit Council, Pegasus Airlines, and the Istanbul Chamber of Commerce.
Discussion on Promoting Uzbekistan as a Pilgrimage Destination
In a meeting with Yunus Ete, President of the World Halal Summit Council, the parties discussed opportunities to promote Uzbekistan as an international destination for pilgrimage and Muslim tourism. Furthermore, they considered the prospect of holding an international World Halal Summit and related forums in Uzbekistan in 2027, as well as publishing an international journal.
Participants also spoke about organizing major international events in Bukhara and other cities of Uzbekistan in partnership with the Project Office for the Development of Tourist Products under the Tourism Committee.
Joint Advertising Campaign and Route Expansion
During talks with Mehmet Tevfik Nane, Chairman of the Board of Directors of Pegasus Airlines, the parties examined the potential of tourism in Uzbekistan's cities covered by the airline's route network. A preliminary agreement was reached to prepare a contract providing for a joint advertising campaign to attract tourists to Pegasus Airlines flights in five Uzbek cities.
The promotion of Uzbekistan in regions where Uzbek airlines do not have direct flights was also discussed. The Pegasus Airlines route network via Sabiha Gökçen Airport in Istanbul covers over 100 destinations in 58 countries.
It was proposed to establish cooperation with Uzbek tour operators, conduct joint marketing promotions, airline presentations, and B2B meetings during the Tashkent International Tourism Fair (TITF) in 2026, as well as organize familiarization trips.
Attracting Hotel Brands from Turkey
In negotiations with Şekib Avdagich, President of the Istanbul Chamber of Commerce, participants focused on strengthening business ties and attracting international hotel brands from Turkey to Uzbekistan. A preliminary agreement was also reached to consider the possibility of organizing joint events with the participation of the Convention Bureau operating under the Chamber.
Turkish delegates were invited to the 31st Tashkent International Tourism Fair 'Tourism on the Silk Road', scheduled for November 25-27, 2026. The first international forum on tourism investments will also take place at this fair.



