Air India resumes direct flights between Delhi, Mumbai, and New York after opening of Iraqi airspace

The Galaxy Buds 4 is available for R$ 750.79 using the coupon CLIENTESTOP on Mercado Livre, with payment via Pix. This promotion is part of the warm-up phase for Black Friday and represents a significant discount of 53% compared to the original price of R$ 1,599. This is the lowest price ever recorded for these Samsung earbuds, which feature Active Noise Cancellation (ANC) and long battery life.

The earbuds have adaptive Active Noise Cancellation (ANC), designed to eliminate ambient noise, allowing the user to concentrate exclusively on the music. Combined with 360 Audio and a smart equalizer, the devices dynamically adjust the sound according to the ear shape, ensuring a fully immersive sound experience in any scenario.

Equipped with the latest Bluetooth 6.1 version, the device offers extremely stable and interruption-free connections. Additionally, the Auto Switch feature allows audio to be automatically transferred between different Samsung devices, such as tablets and phones, optimizing the user's workflow.

The battery capacity is notable, providing up to 30 hours of continuous playback when the charging case is used and ANC is disabled. The design is lightweight, weighing only 4.6 grams per earbud, and has an IP54 certification, offering resistance against dust and sweat, which ensures comfort and durability during daily exercise.

Thanks to six built-in microphones and sophisticated sensors, voice calls remain clear and free from wind noise. Consumers can take advantage of this opportunity to purchase the Galaxy Buds 4 for less than half the price, paying R$ 750.79 via Pix with the CLIENTESTOP coupon on Mercado Livre. Throughout the entire Black Friday period, Mercado Livre offers various coupons for savings on electronics purchases, including smartphones, smartwatches, and headphones. Offers can be tracked through WhatsApp or Telegram channels to receive promotions directly on the mobile phone.

TikTok is investing in consolidating its marketplace ecosystem by introducing an exclusive application for its shopping platform. This new application maintains functionalities already present on the social network, such as displaying product videos and live sales sessions.

Currently, access to the TikTok Shop application is restricted to Singapore, Malaysia, Thailand, and the Philippines, as reported by The Verge. Brazil, along with the United States and the United Kingdom, is not part of this initial launch phase. With this dedicated channel, the company seeks to strengthen its position against Chinese competitors, such as Temu and Shopee.

Although it has not yet been determined whether this launch is part of a test or if TikTok plans to expand the application to other locations, including Brazil, the listing on the App Store indicates that Portuguese is among the supported languages.

In Brazil, TikTok Shop remains integrated into the social network. It is worth noting that earlier this year, the company requested permission from the Central Bank to operate in the country as a payments and credit fintech.

The new application preserves elements of the purchasing experience already present on the short video network but offers navigation more aligned with conventional marketplaces, allowing users to find items through a standardized interface with various categories and a search function.

However, the application does not neglect the nature of the social network, maintaining a tab called 'Explore'. This section displays short videos about merchandise available in the store, published on the social network itself, and allows users to follow live broadcasts from sellers.

To encourage the use of the new app, it is expected to offer benefits such as bonuses for the first purchase and shipping discounts. Following the pattern of oriental shopping apps, the application is expected to include roulette mechanisms for obtaining bonuses and other strategies aimed at consumer retention.

There is no confirmation yet as to whether TikTok will replace the social network's shopping area with this new application or if both options will remain operational.

According to observations from TechCrunch, the creation of a separate application brings TikTok closer to traditional e-commerce retailers, although it follows a different trajectory from giants like Amazon, which attempted to replicate the integrated experience of the Chinese media with the vertical short video feed called Inspire.

This novelty is also part of the platform's larger effort to diversify its activities beyond short videos. TikTok has already integrated or tested features related to games, restaurants, sports, hotel reservations, and micro-dramas.

TikTok Shop was officially launched in the country last year, enabling the purchase of products shown in videos and the use of links provided by creators participating in the affiliate program.

The month of October registered a reduction in new vehicle sales in Brazil, a trend that also affected the pickup truck segment. The Fiat Strada, for example, saw its sales volume drop by almost 1,500 units compared to September.

Despite this drop, the Fiat Strada maintained its position as the best-selling vehicle in the country, with a considerable advantage, and is manufactured in Betim, Minas Gerais. In second place is its larger version, the Toro.

Performance in the mid-size pickup segment

In the mid-size pickup segment, the Toyota Hilux returned to first place. This Japanese model had previously ceded the position to the Ford Ranger but has now reclaimed its usual spot.

The competition for second place was fierce, as the Chevrolet S10 was only seven registrations behind the Ford Ranger. Below this competition, the Ram Rampage and the Chevrolet Montana maintained stable sales.

The second group of mid-size pickups was marked by a tie between the Mitsubishi Triton and the GWM Poer P30. The Chinese model showed growth in sales during October, using a good set of equipment for its price range as its main attraction.

The Volkswagen Amarok also showed growth in October. Although a new generation is confirmed, the performance of its V6 engine continues to be an important factor in its sales.

The two mid-size pickups from Stellantis, Ram Dakota and Fiat Titano, recorded a drop in sales and have not yet reached the volume expected by the group. They were ahead only of models with very low volume, such as the BYD Shark, Foton Tunland, and Kia Tasman.

A highlight in the ranking of the best-selling pickups in Brazil is the Renault Niagara. Despite not yet being launched, this model has already accounted for eight units registered in Brazilian territory.