ChatGPT receives functionality to generate and edit animated GIFs

ChatGPT is expanding its presence in the online search market. According to OpenAI, the chatbot already processes a volume of queries equivalent to one-fifth of the total registered by Google. This statement signals the tool's advancement as an alternative to traditional search methods, despite a considerable difference remaining between the two platforms.

Adam Fry, responsible for ChatGPT's consumer product, presented this data during an OpenAI event held on Monday (2). He clarified that the company defines a search as any user request that results in a web search, excluding simple questions, such as asking for a term's definition or instructions on how to do something.

Although the company did not specify the source used to compare ChatGPT's search volume with Google's, it is focused on going beyond simply answering questions. OpenAI is also developing more dynamic and visual search functionalities within ChatGPT.

This new approach is called 'Intelligent UI' by the company. The goal is to convert the chatbot's responses into interactive environments, incorporating visual elements and features that allow the user to investigate information without having to leave the conversation.

Fry commented that this is the future path of technology, stating: 'You are talking to a screen.'

Another strategic aspect addressed is advertising. Like Google, OpenAI sees revenue potential in ads, especially considering the possibility of an IPO scheduled for early 2027. Fry reported that the introduction of ads did not generate a persistent negative reaction among users, indicating that most are not bothered by them in the product.

Last month, the company had announced the start of displaying images of sponsored products and services in ChatGPT. Previously, ads consisted mainly of the company's name, logo, and a link to the product. The executive concluded by saying: 'The ads perhaps showed us that we could be doing this even more.'

Researchers from the University of Science and Technology of China proposed conducting personality tests on five different chatbots. Each of these artificial intelligence systems answered the tests in at least two different languages. It was found that along with the change in language, the social content of the answers also changed, including aspects such as negativity, curiosity, and cultural characteristics.

The study utilized models ChatGPT-4o, Gemini 2.0 Flash, DeepSeek-V3, Ernie 3.5, and Le Chat. Each model responded to questions in English and Mandarin; furthermore, the French AI Le Chat also responded in its native language. The results of the work were published in the journal Royal Society Open Science last month.

The chatbots were asked about 60 questions from the Big Five Inventory-2. This test is considered one of the most established in this field and assesses extroversion, agreeableness, conscientiousness, neuroticism, and openness to new ideas. During the testing, the bots were asked to answer on behalf of 'themselves,' meaning without attempting to imitate any specific personality.

Overall, the statements demonstrated a low level of negativity, but the results revealed significant discrepancies between the different AI systems. For example, ChatGPT-4o's scores for 'openness to experience' were 4.74 when answering in English and 4.03 when answering in Mandarin. In the case of DeepSeek-V3, the picture was different: 4.81 in Mandarin and 4.38 in English.

In general, AIs developed in the US and France showed better results in 'agreeableness and adaptability' when responding in English, while AIs associated with China received more recognition in responses concerning knowledge and curiosity. The chatbots took the survey 30 times in two languages between January and March 2025.

The most notable result was the response of Gemini 2.0 Flash. The Google AI demonstrated higher levels of conscientiousness and lower levels of negativity when answering in Mandarin. Thus, the data obtained does not indicate that the chatbots possess a personality or feelings, but it clearly shows how language and training process can influence their responses.

The study also went beyond this. Researchers compared the chatbots' responses with data collected from people from the same countries where the AIs were developed. These comparisons showed a significant divergence in responses, especially in the cultural aspect. Therefore, the study also warns about the limitations of using AI as a substitute for human participants in scientific research.