ShareChat, owned by Mohalla Tech, is considering an Initial Public Offering (IPO) in late 2027 after achieving two consecutive quarters of positive EBITDA. The company's revenue growth and improved cash flows are largely linked to the microdrama format.
ShareChat, an Indian social media company that previously spent significant funds trying to compete with Instagram, is now generating cash. A major contributor to this has been the emergence of short-episode serial formats, lasting one to two minutes, which have become very popular among users in India over the past year.
Mohalla Tech, the operator of ShareChat, the short-video app Moj, and the microdrama app QuickTV, announced on Wednesday that its operating revenue grew by 40 percent, reaching 1,016 crore rupees in fiscal year 2026, compared to 723 crore rupees in fiscal year 2025. According to co-founder and CFO Manohar Charan, the company is working on a listing and may consider going public between October and December 2027.
This timeline would be relevant if the company files based on the results of fiscal year 2027, after achieving full profitability within one fiscal year and demonstrating six consecutive quarters of positive cash flow by March 2027. The company also stated that growth accelerated in fiscal year 2027, reaching an Annual Recurring Revenue (ARR) of over 1,500 crore rupees by the end of the first half.
Mohalla Tech became EBITDA positive in the first quarter of fiscal year 2027 and showed two consecutive quarters of positive EBITDA in the first half of fiscal year 2027, while also recording four consecutive quarters of positive cash flow. The company expects to finish fiscal year 2027 as its 'first fully profitable year,' with EBITDA close to 25 crore rupees. Co-founder and CEO Ankush Sachdeva noted that the growth is funded exclusively by internal cash flows.
Charan emphasized that 'microdrama has proven to be a powerful growth driver.' Since about 70 percent of India's internet users are outside urban areas, companies need to reach smaller towns. He added that social media is a scale-based business where only three or four companies can survive, and competition with giants like Google or Meta in technology, reach, and capital is extremely difficult. Users can switch apps within an hour, so platforms need unique niches.
Over the years, ShareChat and Moj have managed to create this differentiation through a deep understanding of regional languages and culture, as well as by building a creator community from the Bharat region in second and third-tier cities. Microdramas have added a second and stronger differentiating factor.
According to Charan, when users watch serialized content, they do not necessarily shift attention away from short videos. Many users replace television viewing time with watching similar but vertical stories with cliffhangers on microdrama platforms. Thus, Moj, being a microdrama platform, competes with linear television and OTT platforms.
Charan noted that global social networks earn approximately 50 times more advertising revenue per user from the US than from an Indian user, with roughly similar cloud service costs. He also reported that Mohalla Tech's annual server cost per user is currently the lowest among all global social networks, surpassed only by Reddit, which previously held that spot. Moj provides users with 'three additional reasons' to stay in the app besides Instagram. Moj's user base has grown, and time spent in the app has doubled compared to last year, while ad revenue per user has doubled since May 2026.
In fiscal year 2026, adjusted EBITDA losses decreased by 58 percent, amounting to 91 crore rupees compared to 219 crore rupees. Microdramas, monetized through advertising and subscriptions, became a growth driver, adding a third major revenue stream alongside advertising and live streams. Subscriptions via QuickTV and Moj+ generated 293 crore rupees in the first full year.
Ad revenue grew by 40 percent year-over-year in the second quarter of fiscal year 2027 and is expected to continue accelerating during the festive season, supported by daily microdrama consumption, which grew 6.5 times over 12 months, exceeding 1 billion daily. Mohalla Tech competes with Instagram Reels and YouTube Shorts, as well as microdrama platforms such as Kuku TV, Story TV, JioHotstar, and DramaBox. Charan stated that unlike subscription-focused platforms that spend heavily on user acquisition, Moj can distribute microdramas among its more than 200 million monthly monetizable users, similar to how YouTube does with Shorts.
In August, Mohalla Tech allocated 100 crore rupees for AI-driven microdramas this year. Charan reported that producing content featuring actors costs around 20,000–25,000 rupees per minute, whereas AI has reduced this cost to 7,000–8,000 rupees, and these costs will continue to fall. He also noted that the consistency and coherence of AI-generated content improve monthly.
However, he also mentioned that users are willing to pay for exclusive content. Charan quoted the sentiment: 'We pay for a movie because it has Shah Rukh Khan, and this movie is unavailable on Netflix.' He warned that as supply increases and differentiation decreases due to AI, the incentive for subscriptions may weaken. Charan believes that advertising will form the basis of long-term profitability, citing China, where over 70 percent of microdrama revenue comes from advertising. He predicts that India will follow this example as the market matures.
Mohalla Tech also plans to create more AI-generated stories and non-Hindi content, as Hindi dominates. The company may consider small pilot projects in international markets if economically viable. Nevertheless, he cautioned that international markets will be approached very cautiously due to higher competition there.



