EloElo Group, a company specializing in consumer artificial intelligence and entertainment, and the parent company of the microdrama platform Story TV, has successfully raised $80 million in a Series C funding round. The round was led by Hornbill Capital and NBCUniversal.
MIT Investment Co. also participated in this funding round, along with existing investors including Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners.
Sources reported that the company's valuation reached $500 million, nearly five times its previous valuation set in April 2025. With this raise, EloElo Group's total capital raised has reached $130 million.
The Bangalore-headquartered company was founded in 2020 by Saurabh Pandey, a former executive at Flipkart. The funds will be used to finance original content in various local languages, international launch of microdramas, and continued investment in Dolphin AI, its proprietary agency platform.
In an interview with YourStory, EloElo Group founder and CEO Saurabh Pandey stated that this funding will help expand their vision and usher in a new era of mobile entertainment. He noted that narrative-based entertainment content has never been fully solved for mobile phones.
The Story TV platform offers over 5,000 microdramas in six languages, releases a new series every three hours, and boasts an average daily user time of 95 minutes. The group also manages the Master service (microlearning), Dolphin AI (AI-powered creative tool suite), and Voxy AI (AI companion agent).
Through its applications, EloElo Group has over 40 million monthly active users. Pandey emphasized: 'Story TV shows what India wants to watch, and Dolphin AI gives us the economic foundation to create it, allowing us to scale with a solid unit economics. Consumer AI will change how content is created, distributed, and consumed, and we intend to lead this shift from India.'
According to the founder, EloElo Group's strength lies in owning all three levels of mobile entertainment: content creation, distribution, and the integration of AI throughout the process. This funding will allow the company to delve into various languages through a combination of live performances, hybrid AI shows, and purely AI-driven shows that will feature original content.
Manoj Thakur, founder and managing partner of Hornbill Capital, commented on the investment, stating: 'EloElo Group combines strong creative capabilities with the ability to scale content using technology, which we deeply believe in. The team's execution, financial discipline, and AI capabilities put it in a strong position for the next stage of growth.'
Microdramas are one of the fastest-growing formats in the global entertainment business. According to Omdia, the global industry is projected to generate $14 billion by the end of 2026. In India, Redseer forecasts that 40 million people will purchase a microdrama at least once in the fiscal year 26, and a Lumikai report on the state of interactive media in India predicts market growth to $4.5 billion by 2030.


