Thursday in the Brazilian e-commerce market began with a selection of significant offers on high-end technological products and home appliances. Six promotions were highlighted, with price reductions reaching up to 46% discount, covering items such as the Apple iPhone 15 256GB, the Samsung Smart TV 55" Crystal UHD 4K U8600F 2025, the Samsung Galaxy Book4 Intel i5 13th Gen Notebook, the Electrolux ERG019 Bivolt Cordless Vertical Vacuum Cleaner, the wireless Microsoft Xbox Series X|S Carbon Black Controller, and the Xiaomi Smart Band 9 Active smart bracelet. Options are available for various consumer profiles, with starting prices from R$ 151.
The Apple iPhone 15 128GB is presented as a modern entry option into the iPhone ecosystem, featuring the debut of the USB-C standard, Dynamic Island (previously exclusive to Pro models), and a 48MP main camera with Fusion. It features the Apple A16 Bionic chip in a 4nm process, offering 20% better performance than the standard iPhone 14's A15, along with a 6-core CPU, 5-core GPU, and 16-core Neural Engine. It has 6GB of RAM, 128GB of storage, a 6.1" Super Retina XDR OLED screen with a peak brightness of 2,000 nits in HDR, Dynamic Island, a 48MP Fusion main camera with 2x optical zoom (twice larger sensor), and a 12MP ultra-wide with Macro Mode, a 12MP TrueDepth selfie camera, 4K Dolby Vision HDR video recording, Crash Detection, and Emergency Satellite SOS, USB-C USB 2, Wi-Fi 6, Bluetooth 5.3, 5G sub-6GHz, Face ID, MagSafe, and Qi wireless charging, in addition to IP68 certification. In black, it has a 4.8-star rating from 3 thousand reviews on Amazon. It can be purchased in up to 12 installments of R$ 349.91 without interest (totaling R$ 4,199 installment, with 30% discount) or for R$ 3,779.10 upfront via Pix (37% discount), generating savings of up to R$ 2,220 off the full price.
The Samsung Smart TV U8600F is a Crystal UHD model launched in 2025 by Samsung, representing a notable evolution from the previous U8000H, introducing the new Vision AI line to optimize both image and sound through artificial intelligence. This television features a 55-inch (3840x2160) 4K Ultra HD LED panel, equipped with Crystal Processor 4K for intelligent upscaling of SD/HD content to near 4K. Samsung Vision AI automatically adjusts brightness, contrast, and color according to the environment and displayed content. It supports HDR for enhanced contrast and Dolby Atmos in any scene, as well as Adaptive Sound+ to optimize voices in dialogues and highlight action sounds in movies. The Tizen OS 2025 includes native applications such as Netflix, Prime Video, YouTube, Globoplay, Max, and Disney+, and offers Samsung Gaming Hub for playing Xbox Cloud Gaming without needing a console. Other features include Bluetooth, Wi-Fi 5 Dual Band, integrated Alexa, Bixby, AirPlay 2, and SmartThings, three HDMI 2.0 ports plus one USB, an integrated digital tuner, and a thin, bezel-less design. It is rated as Amazon's Choice with 4.6 stars. The price can be paid in up to 12 installments of R$ 224.83 without interest (totaling R$ 2,697.99 installment, with 10% discount) or for R$ 2,563.10 upfront via Pix (15% discount), resulting in savings of up to R$ 437.
The Samsung Galaxy Book4 is listed as one of Samsung's best-selling notebooks in Brazil in 2026, boasting 4.7 stars from 1,300 buyers and over 500 sales last month. It stands out for its slim premium design and ultrabook portability. Its processor is the 13th generation Intel Core i5-1335U, containing 10 cores (2 performance + 8 efficiency) with up to 4.6GHz Turbo Boost. The device comes with 8GB of DDR5 RAM (expandable up to 32GB) and a 512GB NVMe SSD, which is up to ten times faster than a conventional HDD. The screen is a 15.6" anti-glare Full HD (1920x1080) LED, using Intel Iris Xe integrated graphics for light gaming and photo editing without a dedicated card. It includes an HD webcam with AI Studio Mode (auto focus and lighting adjustment), a dedicated numeric keypad, a large multi-touch gesture touchpad, Wi-Fi 6E and Bluetooth 5.3, HDMI 1.4 ports, two USB-A 3.2, a Thunderbolt 4 USB-C, an audio combo, and microSD, a 54Wh battery with up to 15 hours of autonomy, and support for Super Fast Charging (50% in 30 minutes). Its design is extremely compact, weighing only 1.55kg and having a thickness of 15.4mm. Furthermore, it integrates the Samsung Galaxy Ecosystem (allowing continuity with Galaxy smartphones via Second Screen, Quick Share, Buds Auto Switch) and comes with activated Windows 11 Home. With a 33% discount upfront via Pix, the price drops to R$ 3,894.05, and it can be paid in 10 installments of R$ 409.90 without interest, representing savings of R$ 1,905 off the total price.
The JBL Tune 520BT is recognized as one of the best-selling over-ear headphones in Brazil, achieving 4.9 stars with an impressive 24,015 buyers and over 10 thousand units sold. It combines the JBL Pure Bass sound signature with a record battery life for its mid-range category. The 4cm drivers ensure balanced reproduction with JBL Pure Bass Sound (deep bass without distortion at high volumes). Equipped with Bluetooth 5.3, its range reaches 10 meters (the latest version consumes up to 50% less than BT 5.0). It offers Multipoint, allowing simultaneous pairing with two devices, facilitating switching between phone and notebook without reconnection. The 610mAh rechargeable battery provides up to 57 hours of continuous playback, where a quick charge of 5 minutes equals 3 hours of music. Charging is done via USB-C, and there is a built-in microphone for calls and voice assistants (Siri and Google Assistant). Its foldable design with metal hinges facilitates transport, and comfort is ensured by premium padding on the earcups and headband. Weighing only 196g, it has integrated controls on the earcups (volume, play/pause, skip tracks, answer calls) and allows EQ customization through the JBL Headphones app for iOS and Android. In black, it is available with a 35% discount, priced at R$ 250 in 12 installments of R$ 24.46, making it considered the best cost-benefit over-ear JBL headphone under R$ 260.
The Xbox Series X|S Carbon Black Controller is the best-selling gamer controller in Brazil, with 4.8 stars from 70,503 buyers and over 100 thousand units sold, ranking second in the Joystick ranking and being the absolute best seller. It offers dual connectivity via Bluetooth 5.3 and Xbox Wireless, compatible with Xbox Series X|S, Xbox One, Windows 10/11 PC, Android, iOS, and Steam Deck. It features a dedicated Share button for gameplay captures (screenshots and clips) to Xbox Capture and OneDrive with just one touch. The circular hybrid D-pad ensures fast response in fighting and 2D platform games. The side surfaces and triggers have non-slip grip texturing, and the triggers feature adaptive triggers with localized haptic feedback (differentiated in triggers, grip, and analog sticks). Audio can be connected directly via a 3.5mm headset jack (gamer headset without adapter). Wired charging and use are done via USB-C, and it comes with 2 AA batteries (up to 40 hours of playtime). The Xbox Accessories App allows for button configuration per game and firmware updates. Swift Pair fast pairing works for Windows 10/11, and the Xbox button Memory Mode allows switching between consoles or PCs with a double tap. The product has a 12-month Microsoft Brazil warranty and is in Carbon Black color. With a 46% discount via Pix, it costs R$ 319.20 (or R$ 399 in other methods), saving up to R$ 280 off the full price.
The Xiaomi Smart Band 9 Active is the best-selling smart bracelet from Xiaomi in Brazil, with 4.8 stars from 21,918 buyers, over 10 thousand sold, and ranking 11th in the Smartwatch ranking. It features a 1.47" AMOLED screen with a 60Hz refresh rate, providing smooth navigation, and a maximum brightness of 450 nits for visibility under intense sunlight. The battery offers long life, lasting up to 18 days of typical use (with magnetic charging in 2 hours). It continuously monitors optical heart rate 24 hours (with abnormal frequency alerts) and blood oxygen saturation (SpO2) 24h. It includes four-stage sleep analysis (REM, light, deep, awake), stress monitoring with guided breathing exercises, menstrual cycle tracking, and over 100 trackable sports modes (such as outdoor running with phone GPS, cycling, swimming, weight training, yoga, and HIIT). It has 5 ATM water resistance, allowing pool and sea swimming. It allows receiving phone notifications (calls, WhatsApp, Instagram, email), remotely controlling the camera and music, and uses the Mi Fitness app in Portuguese, compatible with Android and iOS. In black, it is available with a 46% discount via Pix, costing R$ 151.02 (or R$ 173.89 in other means), making it the best cost-benefit smart bracelet under R$ 160.
The six offers cover distinct technology categories, and the ideal choice depends on consumer needs. For those who want to enter the iPhone ecosystem with Dynamic Island, USB-C, and a 48MP camera without paying the price of a Pro model, the iPhone 15 128GB, for R$ 3,779 via Pix (37% discount), offers substantial savings of R$ 2,220. Regarding the main 55" Smart TV, the Samsung U8600F, for less than R$ 2,600 (15% discount), brings the new Crystal UHD line with Vision AI and Stadium Mode for sporting events. For a primary portable notebook intended for work and study, the Galaxy Book4 i5, for less than R$ 3,900 (33% discount, saving R$ 1,905), presents an ultrabook design of 1.55kg and integration with the Samsung smartphone. As for the first cordless vertical vacuum cleaner, the Electrolux ERG019 (27% discount) guarantees Electrolux quality with consolidated assistance in Brazil, featuring a lithium battery and HEPA filter. For the original Microsoft gamer controller, the Xbox Series X|S Carbon Black (46% discount) is the best-seller in Brazil, with over 70 thousand reviews. Finally, the Xiaomi Smart Band 9 Active (46% discount) is the best fitness tracker currently available, featuring AMOLED, phone GPS, 18 days of battery, and 5 ATM, costing less than R$ 155.
The final decision depends on the budget. The iPhone 15 128GB (offer of R$ 3,779 via Pix) offers the essentials of a modern iPhone: A16 Bionic chip, Dynamic Island, 48MP Fusion camera, USB-C, IP68, and MagSafe. Meanwhile, the iPhone 16 128GB (starting from R$ 4,600) incorporates the A18 chip with Apple Intelligence, a camera with Physical Camera Control, Action Button, and Visual Intelligence. The iPhone 17 256GB (starting from R$ 5,700) will bring the A19 chip, ProMotion 120Hz (innovation in the standard line), 3,000 nits HDR, Ceramic Shield 2, and Wi-Fi 7. To maximize savings when entering the iPhone ecosystem, the iPhone 15 is the most advantageous; however, for those seeking Apple Intelligence and a camera button, the iPhone 16 is more suitable.
If the priority is the television, the Samsung U8600F (offer of R$ 2,563) stands out for presenting Vision AI 2025, Stadium Mode, refined Tizen OS, and Samsung Gaming Hub, representing the latest Samsung Crystal UHD line. Conversely, the LG UQ80 55" (starting from R$ 2,400) offers an IPS panel with wide viewing angles and fluid webOS 23, making it more suitable for large environments. The TCL 55C7L QD-Mini LED (starting from R$ 2,800) features a premium QD-Mini LED panel, superior in HDR and colors, ideal for cinema enthusiasts. Therefore, for the new Samsung with Vision AI, the U8600F is the winner; but for HDR and color references, the TCL QD-Mini LED justifies a higher investment.
In terms of design, the Samsung Galaxy Book4 (offer of R$ 3,894) excels with the 13th generation Intel i5, 8GB DDR5, 512GB SSD, Iris Xe, Wi-Fi 6E, Thunderbolt 4, a weight of 1.55kg, and integration with the Samsung Galaxy Ecosystem. Compared to the HP 256R G9 (starting from R$ 3,999), which offers more RAM (16GB DDR4) but less storage (256GB SSD), the ASUS Vivobook 15 i5 (starting from R$ 4,299) has 16GB of RAM and a 512GB SSD, in addition to MIL-STD-810H military certification. For those prioritizing premium portability, Thunderbolt 4, and Galaxy integration, the Samsung Galaxy Book4 is the best choice; while those needing native 16GB of RAM, the HP or ASUS are valid alternatives.
Considering the budget for vacuums, the Electrolux ERG019 (offer of R$ 695) offers cyclonic technology, 2-in-1 functionality, HEPA filter, and 40 minutes of autonomy with a removable lithium battery, characterizing an accessible mid-range quality. In contrast, the Dyson V8 (starting from R$ 2,800) has 115,000 RPM Hyperdymium suction, 60 minutes of autonomy, and premium brushes for pet hair, being an absolute benchmark, although four times more expensive. The Mondial Power Blow 2 in 1 (starting from R$ 450) has similar power but lacks the HEPA filter, being more basic. For those looking for a first cordless vertical vacuum with Electrolux quality and good cost-benefit, the ERG019 is the best option; but for homes with pets and long hair, the Dyson compensates for the additional cost.
Regarding the ecosystem, the Xbox Series X|S Carbon Black Controller (offer of R$ 319 via Pix) combines Bluetooth + Xbox Wireless, broad compatibility with Xbox, PC, Android, iOS, and Steam Deck, non-slip grip, hybrid D-pad, and adaptive trigger. Meanwhile, the PS5 DualSense (starting from R$ 450) offers advanced haptic feedback and true adaptive triggers, but the text was cut before finishing the comparison.
