Chinese company develops wearable device to control appetite through brain stimulation
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Olhar Digital
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Chinese company develops wearable device to control appetite through brain stimulation

Chinese company BrainCo is developing a wearable device intended to suppress appetite through brain stimulation. The company positions this technology as a potential alternative to GLP-1-based obesity medications such as Wegovy and Zepbound.

Co-founder Nyx He predicts the device will be released in two to three years, initially in China, followed by entry into the US market. According to Bloomberg, this proposal is still in the development stage and aims to bring brain-computer interface technology to the weight loss market.

The device will utilize a brain-computer interface (BCI) to influence neural signals associated with appetite control. BrainCo intends to apply this technology to affect the brain mechanisms responsible for feelings of hunger.

During an interview at Bloomberg Tech London, she described the project as an 'electronic version of GLP-1-based obesity drugs.' However, she emphasized that this is the company's commercial proposition, not proven therapeutic equivalence.

BrainCo's approach differs from the method used by existing drugs. While Wegovy and Zepbound mimic metabolic hormones that regulate appetite, BrainCo plans to act through brain stimulation, without relying on medication.

Currently, the company has not disclosed results confirming the device's effectiveness in reducing appetite or weight loss. Sufficient details regarding the stimulation mechanisms or testing results for this technology have also not been revealed.

The company is considering various commercialization models, including versions intended for medical use and others directly aimed at consumers.

BrainCo, based in Hangzhou, China, is already active in neurotherapy, prosthetics, and robotics. Its products include non-invasive brain-computer interface headphones sold for treating conditions such as autism, attention deficit hyperactivity disorder (ADHD), and insomnia.

These devices collect and decode neural signals and can stimulate them in some cases. Furthermore, the company is developing hand prosthetics that allow amputees and people with disabilities to control artificial fingers using brain signals.

The company's main areas of activity include:

Despite the focus on non-invasive technologies, He stated that BrainCo may explore approaches requiring brain implants in the future.

BrainCo's operations in the US occur amid increased geopolitical scrutiny of brain-computer interface technologies. Among the discussed proposals are American restrictions on investment in Chinese companies in this sector.

Nevertheless, He stated that the company continues to observe high demand for its prosthetics and robotic arms in the American market and expects accelerated growth.

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With this addition, users can specify visual characteristics to aid identification, as well as choose the preferred method for the driver to signal their arrival. For example, it is possible to request that the driver use headlights instead of honking the horn, or to call the customer by name.

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Identification markers are customizable, but it is possible to activate multiple types of alerts for the driver's arrival. Options include calling the customer's name, initiating contact via the app, turning on lights, or using the horn.

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Elon Musk maintained that artificial intelligence (AI) and robots represent the only viable path to solve the problem of the United States' public debt, which reached $40 trillion (approximately R$ 216 trillion) in August. According to the billionaire, focusing solely on government budget cuts is not an effective strategy.

This statement was made during a recent episode of the podcast The Builders, hosted by writer Walter Isaacson. Musk explained that he came to this conclusion after spending 130 days working as a special government employee during Donald Trump's second term.

Between January and May 2025, the entrepreneur practically led the White House Office of Government Efficiency, known as DOGE, whose mission was to reduce federal spending. Musk told Isaacson: 'I concluded that the only way to solve the national debt is with AI and robots. We will not be able to solve it by trying to save our way there,' classifying the austerity alternative as 'impossible.'

Instead of controlling state expenditures, Musk bets on the economic boost generated by technology. He predicts that so-called digital superintelligence could increase global production of goods and services by 20% to 30%. This advance, according to him, would add about $30 trillion (approximately R$ 162 trillion) annually to the world economy.

Musk also linked robotic development to space exploration. For him, combining these technologies with the ability to establish a cargo launch system from the Moon could drastically expand the economic dimension. He projected: 'If you have robots and reach space, being able to build an electromagnetic launcher on the Moon, then you could potentially reach an economy a million times larger than Earth's.'

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The remarks indicate an economic shift where productive capacity, driven by automation, would gain more relevance than the traditional monetary system. During the interview, Musk also reflected on his time in the Office of Government Efficiency, admitting to getting too involved and that he should have remained more discreet. He commented to Isaacson: 'I think I should have stayed more behind the scenes and probably made it last only one or two months, because at that point, you have seen practically everything there was to see.'

Additionally, Musk regretted not having left the project earlier to focus on AI, stating: 'I should have left and focused on AI a little sooner than I did.' This assessment contrasts with the period when he led efforts to reduce federal spending, as he now argues that tackling the US debt fundamentally depends on a productivity leap driven by technology.

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