Haier introduces Horizon and Flexmo refrigerators to meet the needs of South African households

Football transcends geographical, cultural, and linguistic barriers. For global brands, sports partnerships serve not only as a channel for increasing awareness but also as a tool for building an emotional connection with consumers, as well as creating opportunities for shared experiences and interaction.

Haier continues to seek ways to unite international football culture and brand experience through global football partnerships associated with Liverpool FC (LFC) and Paris Saint-Germain (PSG). Football provides a natural point of contact between brands and consumers, whether it is fans' passion for their teams or families watching matches at home.

In September 2026, Haier announced that it will become a Global Partner of the UEFA Champions League for the period from the 2027/28 season to the 2030/31 season. This collaboration expands Haier's opportunities to communicate with the audience on the international football stage.

According to Euromonitor International data on retail volumes, Haier has ranked first in global major home appliance sales volume for 17 consecutive years (from 2009 to 2025). The company continues to develop products based on consumer needs and interact with them through various global partnerships.

On October 29, 2026, Haier held a new product launch in the South African city of Johannesburg. The Horizon series refrigerators, Flexmo series refrigerators, MultiWash washing machine, and QLED television were presented. These devices are designed to meet daily needs related to food storage, clothing care, and home entertainment.

Haier officially entered the South African home appliance market in February 2026. The brand's goal is to integrate global product innovations and international sports resources while building long-term relationships with South African households through local channels, consumer experience, and after-sales support.

Warranty coverage depends on the product type and motor according to the official Haier South Africa warranty policy. Refrigerators have a standard five-year product warranty, which includes parts and labor. Inverter compressors are covered by a lifetime parts warranty, while labor is charged separately, and non-inverter compressors have a five-year warranty. For washing machines, models with front and top loading and a DD motor provide a five-year comprehensive warranty, whereas models with inverter or conventional motors have a three-year comprehensive warranty. Motor part warranties are specific: they are lifetime for DD motors, 20 years for inverter motors, and five years for conventional motors; labor for warranty motor repairs is charged separately. Model compliance and all conditions are governed by the official Haier South Africa warranty policy.

From LFC and PSG to the UEFA Champions League, Haier continues to explore ways to engage with consumers through football culture. In South Africa, product innovation and local service will remain key foundations for delivering consumer value.

Global home appliance manufacturer Haier plans to hold a new product presentation in Johannesburg on October 29th. The event will focus on showcasing its range of household appliances for the South African market and presenting the company's development plans in the country. The event will unite the global strength of the Haier brand, innovative technology, and international football partnerships, emphasizing the brand's focus on the needs of local households and consumers in South Africa.

Haier officially entered the South African home appliance market in February 2026. According to Euromonitor International data on retail volumes, Haier has held the top spot in sales volume for global major home appliances for 17 consecutive years (from 2009 to 2025). Since entering the market, the company has continuously expanded its product portfolio, strengthened retail relationships, and developed local service capabilities, aiming to provide local residents with a higher quality user experience through innovation and design based on everyday needs.

The presentation will feature refrigerators from the Horizon and Flexmo series, the MultiWash washing machine, and the QLED television. The Horizon series refrigerators are designed for daily food storage and domestic use, while the Flexmo series offers more options for various living spaces and lifestyles. The MultiWash washing machine uses a more flexible approach to sorting and washing different loads, and the QLED television enhances home viewing and entertainment with rich color.

Warranty coverage depends on the product type and motor according to the official Haier South Africa warranty policy. Refrigerators have a general five-year product warranty, including parts and labor. Inverter compressors are covered by a lifetime warranty on spare parts, while labor is charged separately, and non-inverter compressors have a five-year warranty. For washing machines, models with front and top loading and a DD motor provide a five-year comprehensive warranty, whereas models with inverter or conventional motors have a three-year comprehensive warranty. Motor part warranties are specific: they are lifetime for DD motors, 20 years for inverter motors, and five years for conventional motors; labor for warranty motor repairs is charged separately. Model compliance and all conditions are governed by the official Haier South Africa warranty policy.

Football serves as an important link between cultures, countries, and communities. Haier continues to leverage its global sports partnerships to find more engaging ways to interact with consumers. Global football partnerships with Liverpool FC (LFC) and Paris Saint-Germain (PSG) allow Haier to engage with international football fans and consumers. Through football culture, fan interaction, and brand experience, Haier seeks to create a more natural connection between global sporting events and the domestic scenarios served by its appliances.

In September 2026, Haier also announced its intention to become a Global Partner of the UEFA Champions League starting from the 2027/28 season. This partnership further expands Haier's opportunities to communicate with consumers worldwide through international football, reflecting the brand's continuous commitment to strengthening its global presence. In South Africa, Haier aims to connect the brand's global resources with the local consumer experience. Through product demonstrations, interactive events, and retail partnerships, the brand wants consumers to understand its global capabilities and appreciate the value of its goods and services.

The new product presentation on October 29th will gather media representatives, retail partners, and industry guests to showcase Haier's latest offerings, brand direction, and long-term commitment to the South African market. As local business develops, Haier will continue to respond to the daily needs of South African households and explore further connections between technology, products, and lifestyle.

The refrigerator is an indispensable kitchen helper both in summer and in winter, as people use it daily to keep milk, vegetables, fruits, and leftovers fresh. However, sometimes too much ice accumulates in the refrigerator's freezer compartment, leaving no space for storing food. A thick layer of ice gradually forms, and the inside of the freezer compartment begins to resemble an ice mountain. This not only creates storage problems but also reduces the overall cooling capacity of the refrigerator.

If you encounter this problem in an old refrigerator, you should not ignore it. Excessive ice formation reduces space in the freezer compartment and can negatively affect its cooling, forcing the refrigerator to work harder. Nevertheless, you do not need to call a technician or spend money to remove the ice; there are simple home methods that allow you to safely melt the ice. Below are three ways to safely remove the ice.

When the refrigerator door is opened, warm and moist air enters. Upon contact with the cold of the freezer compartment, this moisture freezes, turning into ice. A thick layer of ice can form due to frequent door opening, a weakened rubber seal, or improper door closure.

The presence of a large amount of ice in the freezer compartment reduces space for storing food. Furthermore, in some models, this can worsen air circulation and overall cooling. Therefore, it is crucial to carefully remove the thick layer of ice.

1. Turn off the refrigerator and let the ice thaw: First, disconnect the refrigerator's power, unplug the cord from the outlet, and remove all food from the freezer compartment. Then, leave the door open and lay old towels on the bottom. After some time, the ice will begin to thaw on its own. When the ice becomes soft, carefully remove it with a plastic spatula. Important: never use a knife, screwdriver, or other sharp metal objects to remove ice, as this can damage the freezer compartment.

2. Thaw the ice with steam from hot water: After turning off the refrigerator's power, pour hot water into a heat-resistant dish and place it in a safe spot inside the freezer compartment. The steam will help loosen the ice quickly. The water can be changed as it cools down. When the ice becomes soft, carefully remove it. Note: do not use boiling water and do not place hot dishes directly into the freezer compartment. Keep the water away from electrical components.

3. Remove ice using fan air: Disconnect the refrigerator's power and leave the freezer compartment door open. Now, direct a regular airflow from a fan towards the freezer compartment. This will allow the ice to thaw gradually. Lay towels on the bottom and remove the loosened ice with a plastic spatula. This method may take more time, but it avoids the need to scrape the ice.

After the ice has thawed, thoroughly wipe the interior of the compartment with a clean cloth and dry it completely. Then, reconnect the refrigerator to the power and turn it on, and only return food after it has cooled down properly. It is advisable to maintain the temperature in the refrigerator compartment around 4°C or lower, and in the freezer compartment at -18°C.

What to do if the ice keeps forming? If a thick layer of ice constantly accumulates in the freezer compartment, you need to check the door's rubber seal. If the seal is weak or damaged, moist air can enter. Even in No Frost freezers, excessive ice formation may indicate a malfunction in the defrosting system. In such a case, you should consult a technician for inspection.