One of South Africa's most famous DJs, DJ Zinhle, is launching her own mobile network. This network, named Bestie Connect, is a prepaid Mobile Virtual Network Operator (MVNO) that operates on the MTN infrastructure and is directly aimed at her audience.
This project is being implemented in collaboration with BlueStream Mobile, an MVNO consulting business led by Hymie Marnewick. Previously, Marnewick sold the payment solutions company XLink Communications to Vodacom in 2015. Zinhle is a co-owner of Bestie Connect alongside BlueStream.
Marnewick told TechCentral in an exclusive interview that it is 'the first MVNO in Africa led by a female influencer.' He noted that despite attempts by some celebrities, he has not found other influencer-run MVNOs on the continent.
The network's name comes from Zinhle's way of speaking to her audience; Marnewick explained that she often says, 'Hi, bestie' in her videos. He proposed this idea to her after observing the growth of influencer-based MVNOs in Central America, as well as the example of actor Ryan Reynolds with Mint Mobile.
In his view, since any influencer rents their audience from social media platforms, there is a risk of losing subscribers when algorithms change. The application and SIM card, according to Marnewick, provide direct contact with fans who are already 'spending hard-earned money on mobile internet and following you on social media.'
Zinhle has 5.6 million followers on Instagram. Marnewick indicated that her social media click-through rate is about 3.5%, and the business plan anticipates that Bestie Connect can capture 4% of her audience within five years.
Bestie Connect offers five different 'combo packages': they range from 59 rand per month for 1 GB of data and 20 minutes to 249 rand for 20 GB and 75 minutes. Customers can subscribe weekly or monthly. Minutes are exclusively for calls between Bestie Connect subscribers. Marnewick added that focus groups showed that data is much more important to users than voice calls. Future plans include releasing customizable packages.
Subscribers receive loyalty points that can be exchanged for tickets to Zinhle concerts, vouchers for her retail brand Era, and extra data. The app will feature a panic button linked to emergency response services, which, according to Marnewick, reflects Zinhle's support for the fight against gender-based violence. A content hub will be added at a later stage, where her music and posts will appear 30 minutes earlier than on social media.
SIM cards will be delivered by courier or picked up at Era Zinhle stores. Bestie Connect intends to offer device financing, starting with brands such as Samsung, Oppo, Honor, and Huawei, around Christmas. Financed phones can be remotely blocked if customers stop making payments.
Joining a Saturated Market
Bestie Connect joins approximately 30 MVNOs operating on the MTN network, according to MTN South Africa CEO Ferdi Mulmman. These include Pick n Pay Mobile and Melon Mobile. MTN is reviewing wholesale pricing and plans to offer cheaper access at intentionally lower quality.
Most MVNO subscribers in South Africa, including clients of Capitec Connect and FNB Connect, use the Cell C network, which serves 5.71 million MVNO lines and is estimated to hold 80–85% of the market.
Pre-registration is open on the Bestie Connect website, and the official launch of the network is scheduled for the end of this month. Marnewick hopes that other influencers, including those from West Africa, will follow Zinhle's example, and that BlueStream will assist in creating their own networks.


