Bollywood superstar Shah Rukh Khan celebrated his 61st birthday, on which the first track from his upcoming film 'King,' titled 'Tu Mil Jaye,' was released. The release of this musical number allowed fans to celebrate.
According to Pinkvilla, the upcoming film 'King' has already generated approximately 665 crore rupees prior to its official release. The production budget for the film is estimated at around 400 crore rupees, which includes Siddharth Anand's fee, but Shah Rukh Khan's fee is not included in this amount. If Shah Rukh's estimated fee is added, the total production cost could reach 500 crore rupees, plus expected promotion and release expenses of about 40 crore rupees.
The majority of the pre-release income for 'King' came from theatrical rights. According to the report, Pen Marudhar acquired the theatrical rights in India for 250 crore rupees. Additionally, the Dubai-based company Farsh Films secured international rights under a minimum guarantee of 175 crore rupees. Thus, the film collected 425 crore rupees just from theatrical rights in India and abroad.
Furthermore, Netflix purchased digital rights worth about 150 crore rupees. It is also reported that 65 crore rupees were received from music rights and approximately 25 crore rupees from satellite rights. As a result, the total declared pre-release revenue for 'King' reached 665 crore rupees, meaning Shah Rukh has already earned about 225 crore rupees.
Such large deals for the film demonstrate the trust of distributors and buyers of other rights in Shah Rukh Khan's star power, especially following the impressive success of his films like 'Pathaan' and 'Jawan' worldwide, which generates high expectations for his future works.
The minimum guarantee of 175 crore rupees for international rights is also a significant deal; reports suggest it is the largest minimum guarantee for international rights for an Indian film to date. Nevertheless, the pre-business of 665 crore rupees cannot be considered pure profit. Distributors acquiring theatrical rights must achieve strong box office performance to recoup their investments. Consequently, 'King' must have a strong opening at the box office and retain viewers in theaters for a long time. Out of the total sum of 665 crore rupees, about 425 crore rupees came from theatrical rights, so the success of these deals depends on high box office earnings.
From the producers' perspective, the declared revenue of 665 crore rupees significantly exceeds the production costs of 400 crore rupees and the release expenses of 40 crore rupees. However, this cannot be considered guaranteed profit, as all these figures are based on the stated value of the deals. Some agreements may depend on the film's performance, and the actual revenue will be determined by the contract terms.
In the film 'King,' besides Shah Rukh Khan, Deepika Padukone, Suhana Khan, Rani Mukerji, and Abhishek Bachchan will also participate, along with many other Bollywood stars. In this project, Shah Rukh Khan and director Siddharth Anand have reunited. The film is scheduled to be released in theaters on December 24, 2026.


