Royal Enfield sold 267 thousand motorcycles during the Navratri and Dussehra festival season

The 121st open auction of distinguished license plates in Dubai generated revenue of 65.721 million dirhams. The highest price among the lots was achieved by the license plate CC44, which sold for 6.72 million dirhams.

The auction, organized by the Roads and Transport Authority (RTA) in Dubai on Saturday, demonstrated high demand for unique number combinations. Among the sold lots, BB18 was acquired for 6.62 million dirhams, and BB80 for 5.9 million dirhams. Furthermore, according to the auction results, the license plate BB117 was sold for 1.016 million dirhams.

The event took place at the Hilton Dubai Al Habtoor City hotel and included 60 distinguished license plates presented in two-, three-, four-, and five-digit combinations. These numbers were offered across 10 codes: AA, BB, CC, H, U, V, W, X, Y, and Z.

RTA stated that the results confirm the success of the strategy of holding open and online auctions, which is based on the principles of transparency, neutrality, and equal opportunities for all participants wishing to obtain such plates. The Authority noted that such license plates hold symbolic value for owners and reflect their personal preferences.

The fiscal year 2027 proved to be very successful for Tata Motors in the second quarter, as the company achieved record sales figures. In this quarter, domestic sales of Tata Motors reached 196,674 units. This significantly exceeds last year's figure of 140,189 units in the same quarter, demonstrating a 40% year-on-year growth in the company's sales.

On the global market, the company exported 5,049 units. Compared to the previous fiscal year, when exports amounted to 4,208 units, total vehicle sales reached 201,723 units. Last year, the company sold only 144,397 units during this period.

Considering the entire fiscal year 2027, Tata Motors sold 376,840 vehicles in the first half of the year. Whereas in the first half of the previous fiscal year, 264,028 units were sold, which represents an increase of 42.7% year-on-year. Thus, the company sold 112,812 more units.

A significant share of sales comes from the second quarter, where 201,723 units were sold. Tata's portfolio includes many electric vehicles; in the second quarter of fiscal year 2027, 47,150 electric vehicles were sold, compared to 24,855 electric vehicles in the second quarter of fiscal year 2026.

In the last quarter, the share of electric vehicles in Tata Motors' total sales volume was 23%, and the share of Compressed Natural Gas (CNG) models was 28%. Combining these two categories, 51% of Tata Motors' vehicles were sold in electric or CNG variants.

September proved to be a particularly successful month for Tata Motors, when the company sold a total of 70,210 passenger cars in domestic and global markets. Last year, 60,907 units were sold during the same period. In September 2026, Tata Motors sold 68,810 units domestically and exported 1,400 units.

Among Tata Motors' products, the Tata Punch and Nexon are the most popular cars. In September, Tata Motors sold 15,384 electric vehicles.

The market came alive during the Navratri festival; showrooms became vibrant, and buyers started receiving car keys. A total of 11.23 lakh vehicles were sold in 10 days, meaning more than one car was sold every second. However, there is a nuance to this rosy picture: sales of motorcycles and scooters increased, as did tractors and trucks, while sales of passenger cars and SUVs sharply declined. This raises questions about market sentiment during the festive season and whether the sales pace will continue until Diwali.

According to data from the Federation of Automobile Dealers Association (FADA), a total of 11,230,860 vehicles were registered during the 10 days of Navratri this year. Meanwhile, approximately 12,014,790 units were sold during the 10 days of Navratri last year. Thus, sales during this year's Navratri were slightly modest compared to last year, showing a decline of 6.52%.

Previously, GST version 2.0 came into effect on September 22, 2025, coinciding with the start of Sharadiya Navratri. Thanks to the GST reforms, there was a significant reduction in vehicle prices, which directly impacted sales. The price reduction attracted a large number of customers to showrooms. This did not happen this time, but people actively purchased vehicles.

Sales pace slowed for passenger cars; two-wheelers dominated

Two-wheeled vehicles were the most in-demand during Navratri. Over these 10 days, 834,075 units of two-wheeled transport were sold, which is 2.79% less than the 858,027 units sold in the same period last year. Regarding electric two-wheelers, 75,758 units were sold during this period, which is 33.41% more than the 56,787 units sold last year, indicating high public interest in purchasing two-wheeled transport this Navratri.

As for passenger cars, only 182,728 units were registered across the country. This is 21.91% less than the 234,004 units registered in the same period last year. Nevertheless, electric vehicle sales increased by approximately 25.97%. Last Navratri, 9,768 electric vehicles were sold, whereas this year the number reached 12,305, indicating growing interest in electric vehicles in the country.

Three-wheeled vehicle sales also showed a slight decrease: 45,735 units were registered this Navratri, which is 7.51% less than the 49,450 units registered last year. On the other hand, commercial vehicle sales amounted to 35,618 units, which is 1.12% more than the 35,224 units sold last year. Tractors also showed a slight increase: 22,690 tractors were registered this Navratri, which is 0.89% more than the 22,489 units sold last year.

FADA Comments

FADA Chairman Sai Giridhar noted that although the sales growth may seem insignificant, last year's base was quite strong. According to him, last year there was a simultaneous surge in demand in the markets for about 30-45 days, which contributed to increased sales. Therefore, despite concerns about a slump this year, the recorded positive growth is a good sign.

He also emphasized that 'the decline in passenger car sales cannot be viewed directly as an indicator of low demand. Last year, the segment benefited the most from GST tax reductions. Furthermore, the calendar for Navratri and Dussehra differed this year from last. Last year, the Navratri festival lasted about 11 days, whereas this year the period was 10 days.'