Porsche has adopted a strategy to reduce sales volume, aiming to maximize the profit obtained from each vehicle sold. The German automaker is developing 15 unique, bespoke automobiles, with values potentially reaching R$ 81 million.
Furthermore, the company offers restoration services for classic models, such as the Carrera GT, produced between 2003 and 2006. For this supercar, refurbishment costs can reach R$ 4.3 million.
These details were disclosed by Alexander Fabig, who holds the position of Vice President of Personalization and Classics at Porsche, during an interview given to Automotive News magazine.
This strategic shift occurs amid declining profits, pressure from import tariffs, intense competition in the Chinese market, and high expenses related to the brand's electrification. In the first nine months of 2026, Porsche deliveries registered a 16% drop, totaling 178,532 vehicles.
Given this scenario, the company's goal is to lower its break-even point—that is, the minimum sales volume required to avoid losses—to below 200,000 cars annually.
The unique vehicles, termed 'one-offs', are managed by the Sonderwunsch division, which means 'special wish' in German. The prices of these cars range from just under R$ 10.8 million (equivalent to US$ 2 million) up to approximately R$ 81 million (about US$ 15 million).
The maximum value mentioned would be enough to purchase over 80 units of the 911 Carrera, which is the entry-level version of the sports model in Brazil and has an initial price of R$ 980 thousand. The service offered goes beyond simple aesthetic modifications, such as different paint jobs or optional packages; the projects require the use of new parts and an extensive development process.
Another area of focus is the classics segment. Within the factory revitalization program, Porsche dismantles the Carrera GT, which features a V10 engine. The mechanical components are meticulously inspected and restored, returning the car in near-new condition, with cabin and body customizations according to the owner's request.
Each restoration in this program costs between R$ 2.7 million and R$ 4.3 million (between US$ 500 thousand and US$ 800 thousand), excluding the original cost of the vehicle. Demand for these services is considerable: 11 cars have already been delivered, 16 are currently in the workshop, and 21 are waiting in the queue. These 48 examples represent almost 4% of the total 1,270 units produced.
One of the restored cars received a paint job inspired by the Porsche 917 number 23, a vehicle that secured the brand its first overall victory at the 24 Hours of Le Mans in 1970. Additionally, the odometer of this example was reset to zero.