Mahindra breaks all sales records, selling 131 thousand vehicles in a month

The Chinese company BYD plans to launch its premium brand Denza into the Indian market. The company's current sales figures demonstrate its activity in this market. In September, the company sold a total of 1137 vehicles, which is a good indicator of growth compared to last year.

Although this figure may seem small when compared to giants like Maruti Suzuki, Tata Motors, and Mahindra, an analysis of the segment, portfolio, and previous sales data for BYD reveals significant progress. The company is actively promoting itself in the Indian market.

According to the report by Auto पंडित्ज, in September of last year (2025), the company delivered 513 vehicles. In September of the current year, this number increased to 1137 units, representing a year-on-year growth of 121.6%. Over this period, the brand sold 624 more cars.

The main driver of growth was the demand for the Sealion 7 and Atto 3 models. These two electric vehicles account for 92% of the company's total sales volume. BYD's portfolio includes four models, with the Sealion 7 being the bestseller, selling 530 units in September. Only 216 such vehicles were sold in September of last year, indicating a year-on-year growth of 145.4% for this model.

The Atto 3 model ranks second in sales, reaching 519 units in September. Last month, 199 Atto 3 units were sold, corresponding to a year-on-year growth of 160.8%. However, Emax 7 sales declined: if 88 units of Emax 7 were supplied in September of last year, this figure was 76 units in September of this year. The least popular model was the BYD Seal, which was supplied in only 12 units.

Currently, BYD does not conduct full vehicle manufacturing in India. The company imports vehicles through CKD or SKD (Completely Knocked Down or Semi Knocked Down) channels and assembles them at its factory in Sriperumbudur, Chennai. Since BYD has not yet received permission for local production for several reasons, the company uses these supply routes, which leads to increased vehicle prices. Denza models may also arrive via this route and will be aimed at luxury segment buyers.

The fiscal year 2027 proved to be very successful for Tata Motors in the second quarter, as the company achieved record sales figures. In this quarter, domestic sales of Tata Motors reached 196,674 units. This significantly exceeds last year's figure of 140,189 units in the same quarter, demonstrating a 40% year-on-year growth in the company's sales.

On the global market, the company exported 5,049 units. Compared to the previous fiscal year, when exports amounted to 4,208 units, total vehicle sales reached 201,723 units. Last year, the company sold only 144,397 units during this period.

Considering the entire fiscal year 2027, Tata Motors sold 376,840 vehicles in the first half of the year. Whereas in the first half of the previous fiscal year, 264,028 units were sold, which represents an increase of 42.7% year-on-year. Thus, the company sold 112,812 more units.

A significant share of sales comes from the second quarter, where 201,723 units were sold. Tata's portfolio includes many electric vehicles; in the second quarter of fiscal year 2027, 47,150 electric vehicles were sold, compared to 24,855 electric vehicles in the second quarter of fiscal year 2026.

In the last quarter, the share of electric vehicles in Tata Motors' total sales volume was 23%, and the share of Compressed Natural Gas (CNG) models was 28%. Combining these two categories, 51% of Tata Motors' vehicles were sold in electric or CNG variants.

September proved to be a particularly successful month for Tata Motors, when the company sold a total of 70,210 passenger cars in domestic and global markets. Last year, 60,907 units were sold during the same period. In September 2026, Tata Motors sold 68,810 units domestically and exported 1,400 units.

Among Tata Motors' products, the Tata Punch and Nexon are the most popular cars. In September, Tata Motors sold 15,384 electric vehicles.

After a period of teaser announcements, Mahindra has officially released its new SUV model. The Mahindra Bolero Bold Edition was presented, which is not an updated version of the car, but rather a new set of options with some exterior changes.

The Mahindra Bolero model is very popular, especially in second and third-tier cities, where consumers prefer simple vehicles without unnecessary frills. The new Bolero Bold Edition features a bronze accent in its exterior design.

Although the overall design of the Mahindra Bolero remains unchanged—including the aggressive front look, halogen headlights, and metallic bumper grille—the Bold Edition adds styling in bronze color. This styling includes bronze accents at the front, side moldings, bronze alloy wheels, roof rails, black eco-leather seats with bronze elements, and a rear view camera.

Mahindra has not announced the price for this accessory package yet. There is speculation that Mahindra may offer these accessories as a dealer package, which would allow even buyers of the base SUV version to benefit. The price of the Mahindra Bolero itself starts from 8.57 lakh rupees including all charges, and the top configuration costs 9.99 lakh rupees including all charges.

The Bolero Bold Edition uses the same engine as the standard model. The car is equipped with a 1.5-liter three-cylinder diesel engine that produces 76 hp and 210 Nm of torque. This SUV has rear-wheel drive and a five-speed manual transmission. The stated fuel consumption is 16.5 kilometers per liter.

The popularity of this SUV is confirmed by data: in September, Bolero sales increased by 253% compared to the previous year, with 9710 units sold in September 2026.