Saic and Chery plan expansion of their offerings in the Brazilian market starting in 2027

The Brazilian automotive market has its own characteristics. Although Chinese electrified vehicles are gaining ground in more common segments, such as SUVs, hatchbacks, and sedans, there are still niches where established brands maintain dominance and models that lack direct competitors.

Some of these Brazilian segments are quite specific, depending on local projects, or are areas of less interest for Chinese manufacturers. Below, five types of cars that are unlikely to be overtaken in the country are detailed.

Minivans and tradition

Chevrolet renewed its entire passenger car line using new platforms and three-cylinder engines. However, the Spin minivan remains a strong point from the previous generation, maintaining its Gamma II architecture and the 1.8 Family 1 engine.

Despite being an older model, the Spin received a major update in 2024, incorporating six airbags, active safety assistance systems, greater connectivity, and other modernizations. The automaker itself justified this maintenance with internal data, indicating that the minivan audience is the most loyal within the company.

This vehicle is popular among taxi drivers, large families, ride-share drivers, tourism professionals, bidding agencies, and corporate fleets. The Family 1 engine is known for its durability and low maintenance cost, having been present in the Brazilian market since the introduction of the Corsa in 1994.

Stellantis tried to compete with the Spin through the Citroën Aircross, which offers seven seats and comparable prices. However, the model's simplicity, the absence of a manual transmission, the use of a turbo engine, and the limited presence of the brand in the national territory were unfavorable factors.

Although there are compact and simple minivans manufactured by Chinese companies, such as the Wuling Hongguang (sold as Chevrolet in certain markets), this model is considered more basic than the Spin and is primarily focused on Asian markets.

Compact Pickups and the Italian legacy

The Fiat Strada has held the title of best-selling car in Brazil for several years. This segment of compact pickups was conceived in Brazil by the Italian manufacturer, with the launch of the 147 Pick-up in 1979.

The main challenge to Strada's leadership does not come from Chinese brands, but rather from the Volkswagen Tukan. The German automaker replicated crucial elements of Fiat's success, such as the rear suspension with semi-elliptic springs and the availability of a naturally aspirated engine as an entry option.

BYD is preparing the launch of the Mako, an intermediate pickup derived from an SUV, aiming to compete with the Fiat Toro. Furthermore, there is information that the Chinese company is developing a rival for the Strada, but in this entry-level segment, simple work-oriented models are still highly valued.

An electrified compact Chinese pickup would have a limited impact, affecting at most the Chevrolet Montana.

Compact SUVs and distinct proposals

Currently, there are options for compact Chinese SUVs available in Brazil, including the GAC GS3, Caoa Chery Tiggo 5X, BYD Atto 2, and GWM Ora 5. These models have generated significant competition for traditional brand vehicles in retail, betting on embedded technology to gain market share.

The Renault Duster also falls into the compact SUV category but operates with a different proposal. It resembles a classic utility vehicle, characterized by its high ground clearance, durable suspension, uncomplicated mechanics, and large trunk.

This configuration has made it one of the most popular vehicles used as police patrol cars in Brazil. Stellantis tries to capture part of this audience with the Citroën Aircross, but Chinese brands do not come close to developing an SUV as simple as the Duster.

Mid-size Pickups and American dominance

Chinese brands are entering the mid-size pickup market, with GWM, JAC, and Foton adopting the traditional approach by launching models equipped with diesel engines. However, there is an upper range explored exclusively by North American manufacturers: large trucks.

Specifically, we are talking about robust vehicles with diesel engines and a gross weight exceeding 3.5 tons. In Brazil, only Ram explores this category with its 2500 and 3500 models.

These pickups are highly appreciated by the agricultural sector and attract an audience divided between those seeking ostentation and real users who employ the Ram to tow trailers, often pulled by horses.

The largest Chinese trucks in the global scene are classified as mid-size; some are hybrid and exceed 400 hp, but none possess the operational capabilities of a Ram 3500.

Sports Cars and the preference for classic experiences

Although modest, Ford registered the sale of 858 Mustangs in Brazil in 2025. When the company announced the importation of 200 units with a manual transmission, they sold out quickly.

There is a dedicated public for sports cars in Brazil; the Mustang had notable sales through independent importers before Ford began official distribution. With the discontinuation of the Chevrolet Camaro production, the pony car's position has become even more favorable.

Consumers are aware that, for a much lower cost, there are Chinese electric cars with over 400 hp and impressive acceleration. However, those seeking a sports car value other aspects, such as excellent dynamic balance, engine sound, and the entire sensory experience provided by driving such a vehicle.

Current Chinese brands focus on producing generalist electric cars that are also extremely fast. Their sports models are supercars with over 1,000 hp and equally high prices. On the other hand, enthusiasts continue to prefer the Ford Mustang, the BMW M2, the Porsche 911, and other automobiles with traditional characteristics.

The Chery QQ was one of the Chinese manufacturer's first ventures into Brazil, appearing in the early 2010s. This small vehicle, offered at an attractive price, had a quality that drew criticism. Despite the negative aspects, it managed to put the brand name in the public's mind.

Chery underwent a transformation in the country after partnering with Caoa Group and introducing the successful Tiggo line. This good history facilitated the entry of other brands such as Jetour, Omoda, Jaecoo, and eventually iCAUR.

However, the QQ may return to Brazil, presenting a significantly more modern and refined version. In China, the QQ is a line focused on electrified compact models. Although there is no official confirmation yet about its debut in Brazil, attention was drawn to the fact that the car was displayed alongside the iCAUR V23, V25, and V27 models on the assembly line located in Wuhu, China.

Technical details and positioning of the QQ3

According to Chery information, the QQ3 was positioned next to the other models because it shares the same platform as the iCAUR SUVs, which integrates the group's complex of 20 factories. However, this display was intentional, aiming to assess the reaction of the press and dealers who visited the production line.

The QQ3 is a hatchback with a length of 4.19 meters and a wheelbase of 2.70 meters (the same as the V23). Its design is clearly inspired by the EX2, including C-pillar details very similar to those of the best-selling model in the Chinese market.

This model is equipped with a 122 hp engine and a 41.2 kWh battery. Chery states that its range reaches 420 km (based on the Chinese cycle). Additionally, it has the capacity to recharge from 30% to 80% in less than 17 minutes using a DC charging station.

Internally, the hatchback impresses with the quality of materials and interior space. Among the available features are a digital instrument panel, a multimedia system with a large screen, and driver assistance systems. The model shows no similarities to the old QQ, except for the name.

Therefore, if Chery decides to commercialize this model in Brazil, which would represent a great opportunity to compete at the base of the segment contested by vehicles such as BYD Dolphin, Dolphin Mini, Geely EX2, and GAC Aion UT, it would be advisable for it to receive a new name. This is because the old QQ left an impression in the minds of Brazilians, albeit not a positive one.