Takealot is extending the period of Black Friday-like discounts for the entire month of November. The company is offering South Africans special deals that will appear weekly, starting from October 26th. This gives shoppers more time to choose items and explore available discounts.
Since its launch in South Africa in 2012, Takealot has been part of shaping the online shopping experience in the country over the past fifteen years. Last year's sales set records, and this year the platform is extending the promotion beyond a single day, providing customers with greater flexibility throughout the month.
Thanks to its extensive operations, covering over five million shoppers, more than a billion searches annually, and a logistics network supported by over 15,000 drivers, Takealot possesses a unique understanding of consumer behavior in South Africa. The platform's data provides insight into what people are searching for, the categories they spend money on, and even their preferred shopping times.
The scale of the company's operations is reflected in statistical figures: since January 2026, the Takealot delivery network has covered 43 million kilometers, equivalent to 8,844 laps around the border of South Africa. Over 98% of deliveries are made on time, and TakealotNOW's fastest delivery took only 35 minutes. Furthermore, customers collected 2.2 million orders from five main platform pick-up points, and the number of wish lists created reached 89 million.
What South Africans are buying
According to Takealot's search activity, there is sustained interest in categories such as electronics, home goods, cosmetics, and necessities. Among the most frequently purchased categories are washing machines, televisions, air fryers, furniture, skincare products, toys, and household goods.
Data analysis also shows that South Africans shop around the clock. Gauteng leads in nighttime purchases, followed by the Western Cape and KwaZulu-Natal. Digital products, such as top-ups and gift vouchers, are particularly popular between 2 and 4 AM.
This demonstrates how online shopping integrates into daily life. Customers can choose delivery options that suit their schedule, whether browsing during a lunch break, adding something to a wish list late at night, or urgently searching for a needed item.
Last year's Black Friday trends also offer insight into South African purchasing habits. Among the highest-value items in 2025 were Samsung televisions, PlayStation 5 consoles, Apple iPads, and Huawei tablets. In terms of sales volume, air fryers, Apple AirPods headphones, treadmills, and Baby Soft toilet paper ranked among the top sellers. Leading categories also included skincare, personal health, sports equipment, makeup, small home appliances, as well as home and kitchen goods.
Black Friday: everything you need to know
Since the Black Friday promotions will be running throughout November, there are numerous opportunities to find desired items. From October 26th to November 23rd, 2026, Takealot will feature new items at Black Friday prices every week across various categories.
Among the brands participating in the promotion are L’Oréal, NYX, Clarins, Xiaomi, Haleon, and Canon, which will also hold sales throughout the month while stock lasts. The main Black Friday event is scheduled for November 27th, when exclusive offers will become available at midnight. Customers can also take advantage of Black November offers through TakealotNOW on Mr D.



