Success in the music industry depends not only on performers standing before a microphone. There are several other factors that influence musicians' career growth: managers sign contracts, public relations specialists increase visibility, publishers protect songwriters' rights, and booking agents help artists find new audiences. However, much of this work often goes unnoticed by the public.
The Music Business Awards Africa (MBAA) initiative aims to change this situation by recognizing the professionals and companies that contribute to the development of artists and the functioning of the music industry.
The awards ceremony is scheduled for Saturday, November 21st, at Mercedes-Benz Sandton. Public voting will be open until November 15th.
These awards were founded by Gift Mdlalose and focus on the part of the industry that rarely receives the same public recognition as the artists themselves, despite their key role in building successful careers and creating commercial opportunities.
Mdlalose noted: 'For years I have watched the music industry celebrate what the audience sees on stage, while many people responsible for building these careers remain largely invisible.' He added that managers, A&R specialists, publishers, lawyers, PR professionals, booking agents, educators, and music companies are vital elements of the ecosystem, and MBAA was created to provide this side of the industry with its own authoritative platform for recognition.
According to available information, Mdlalose is a qualified specialist in music technology and an audio engineer, educated at CAC/City & Guilds London Institute. He is also the founder of Music Business Academy Southern Africa, which trains aspiring music professionals in practical industry skills through structured education.
Furthermore, he founded Music Business Network (MBN)—a platform for the South African industry through which he built business partnerships. His experience includes artist management and label development, helping artists and contributing to the creation and structuring of independent record companies.
In 2025, Mdlalose was recognized in Egypt as one of 40 young African entrepreneurs under 40 for his contribution to industry development and entrepreneurship. The following year, he published his business book in partnership with the University of Johannesburg School of Business.
The awards cover individual achievements, companies, and special recognition categories, reflecting the diverse roles involved in the functioning of the music business. Individual nominations include 'Best Artist Manager of the Year,' 'Best A&R Manager of the Year,' and 'Best Commercial Songwriter of the Year,' as well as the 'Industry Champion Award' and 'Young Legend Award.'
Corporate categories cover independent record labels, artist management firms, music publishers, music law practices, live music events, booking agencies, PR and marketing, music education, and music business conferences. Platforms that amplify music, which help artists reach wider audiences and access opportunities, will also be recognized.
Nominees include Katlego Malatji for the 'Industry Champion Award' and Singai Darangwa for the 'Young Legend Award.' Zee Nkosumalo, along with other South African artists, has nominations in the categories of 'Best Digital Artist Presence,' 'People's Choice Artist of the Year,' and 'Artist Commercial Enterprise Award.' Punchline Projects is nominated for 'Best PR and Marketing Agency in Music' and 'Best Artist Management Company.'
The range of categories is intended to highlight the career paths available to people who wish to work in music without becoming performers. Artist development, rights management, marketing, legal services, and live entertainment require specialized skills, business knowledge, and networks that help creative work reach listeners. By recognizing these roles, MBAA seeks to elevate their prestige and encourage more people to consider a career in the music business, as well as including the companies and specialists supporting artists in a broader dialogue about the structures needed to create a sustainable industry.


