Chevrolet has established a new collaboration with the São Paulo brand BAW Clothing, aiming to adapt the look of race tracks to everyday wear. The collection, named BAW Racing by Chevrolet Motorsports, features nine items with a retro aesthetic inspired by competitions and is already available for purchase on the BAW website.
This is the second time the brands have joined forces; the first partnership occurred in 2025 and focused on reinterpreting elements of the Opala in accessories and clothing, celebrating GM's 100 years in Brazil.
Gustavo Aguiar, Marketing Director for General Motors South America, explained that the goal of this initiative is to create a closer connection between the brand and the consumer's lifestyle. The executive stated that the collection 'reflects all of Chevrolet's legacy in motorsports with a modern and bold touch.'
The designs were developed by BAW stylists in conjunction with Lucas Karra, the founder of the brand along with his brothers in 2014, in the Bom Retiro neighborhood, located in the central area of São Paulo. Highlights of the line include the jacket and twill pants, both adorned with embroidery and applications that evoke the pilots' attire when worn together.
Furthermore, the collection includes three unisex t-shirts—two of which are in an oversized model and two are babylooks—a cap, and a tote bag. According to Karra, the jacket has an unprecedented feature in the Brazilian market: the customer receives the piece in one way and can use it in another.
The collection's promotion includes an online game, developed in partnership with BrandsDecoded. In this game, the participant selects the desired driver and circuit, and upon finishing the race, obtains discount coupons to purchase the products. The drivers featured in the game are portrayed by presenters and guests of Podpah, a podcast hosted by Igão and Mítico.
The collection's presence will also be felt on the tracks through a temporary store (pop-up) that will accompany the final stages of the NASCAR Brasil and Stock Car seasons. This store will be present at the NASCAR Brasil stage in Brasília on November 28 and 29, and will conclude its journey at the Stock Car stage in São Paulo, between December 12 and 13.


