AmaZulu signs sponsorship deal with Amstel to expand commercial portfolio
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AmaZulu signs sponsorship deal with Amstel to expand commercial portfolio

AmaZulu FC has strengthened its commercial portfolio by signing a new sponsorship agreement with the multinational brewing company Amstel. The Durban-based club confirmed that Amstel will be featured on the sleeve of the playing kit as part of this partnership, thereby adding another recognized brand to Usuthu's commercial structure.

AmaZulu President, Sandile Zungu, characterized the agreement as a significant step for the club, emphasizing that the collaboration goes beyond mere visibility on the jersey. He stated: 'Today is an important moment for the club. We welcome the new partner [Amstel], but we are also reflecting on what AmaZulu Football Club represents and where we want to go next.'

Zungu continued, noting that respect is the foundation of a long-term partnership: 'The position that Amstel and AmaZulu Football Club hold today was earned over time. Both understand that respect brings gold. This gives us a solid foundation for a partnership that can grow meaningfully, not just in visibility. It's not just about visibility. The strongest partnerships do not require either party to become someone else. They are built on values that are already recognized by both.'

This partnership opens up the opportunity to add value where it matters most—around the team, the fans, and the entire AmaZulu community. This announcement is another step in AmaZulu's efforts to expand its commercial reach and build relationships that can benefit the club beyond the football pitch.

Furthermore, this agreement follows the club's announcement in September 2026 of a strategic youth development partnership with Spanish club Levante UD, demonstrating AmaZulu's ambitions to forge connections that extend beyond football development.

AmaZulu now becomes the second Premier Soccer League club in South Africa to partner with Amstel, following Orlando Pirates, which also features the brewing brand as a commercial partner. For Usuthu, this latest deal provides another opportunity to strengthen its brand and create added value for its supporters and the wider football community.

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