The implementation of artificial intelligence has proven significantly more complex than transforming it into measurable corporate value. According to a McKinsey study on the state of AI for 2026, 80% of respondents believe that AI has increased their personal productivity, but only 37% note the impact of AI on earnings before interest and taxes (EBIT).
Companies are actively implementing tools such as chatbots and assistants, but the increase in individual productivity does not always translate into financial returns for the enterprise. As noted by the Harvard Business Review, AI can save employees time without improving the final financial result, especially if manual verification, exception management, or integration of AI into existing workflows is required. The McKinsey study indicates that greater value is achieved through a complete overhaul of business processes, rather than simply adding AI to current methods of operation.
These trends are also observed at the JSE. The organization utilizes general productivity enhancement tools that noticeably improve the quality and efficiency of individual tasks. Furthermore, AI is being applied to modernize one of the key exchange systems, assisting in analyzing complex legacy code, defining business requirements, and generating test scenarios. Work is also underway to explore the possibilities of AI in more effective extraction and interpretation of information from public sources and announcements.
The main challenge lies in transforming these improvements into a sustainable increase in business efficiency. A recent JSE Future Competitiveness Forum provided useful examples of emerging value. One large South African financial services group reported that about half of customer interactions in one of its divisions shifted from voice communication to AI within three months, and AI contributed to a 95% reduction in customer fraud losses in certain areas. A technology investor mentioned potential cost savings related to AI of around $100 million USD in one of his portfolio companies. What was particularly notable was that these measures went beyond simple implementation and directly linked AI to customer experience, risk reduction, and financial outcomes.


