Google expands AI Mode ads to ten new countries, including Brazil in 2026
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Olhar Digital
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Google expands AI Mode ads to ten new countries, including Brazil in 2026

Google announced the expansion of ad display in Search's AI Mode to ten new nations, placing Brazil among the markets that will receive this feature by the fourth quarter of 2026. This measure aims to increase the visibility of advertising in searches conducted through artificial intelligence (AI), keeping pace with the transformation in how users search for products and information on the internet.

Shashi Thakur, Vice President and General Manager of Google Search Ads, detailed that queries made in AI Mode tend to be, on average, three times longer than conventional searches. The company argues that this conversational format aids in a deeper understanding of user needs, allowing for the presentation of relevant offers.

Besides Brazil, the expansion schedule covers Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Additionally, the company plans to introduce the feature in Mexico and the United Kingdom this quarter.

This expansion coincides with the integration of AI experiences into Google's main search service. Users are no longer solely dependent on short keywords but can now describe scenarios, compare options, and ask sequential questions to refine their searches.

For advertisers, this new pattern of behavior offers the opportunity to display their services and products at more precise points in the buying journey. However, for users themselves, the challenge arises of differentiating advertising recommendations from organic information, even when ads are embedded in an AI-based search experience.

Google assured that it will continue testing different formats to ensure that ads remain relevant and useful. Although the forecast for Brazil is the fourth quarter of 2026, the company did not specify an exact date for the implementation of the feature in the country.

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Google's AI Mode generates less revenue per query than traditional search, despite increasing search volume
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tecnoblog.net

Google's AI Mode generates less revenue per query than traditional search, despite increasing search volume

Although AI Mode is encouraging users to perform more searches on Google, it still results in lower revenue per query compared to conventional search. Alphabet confirmed that queries made through the artificial intelligence-based tool have a lower monetization rate than traditional searches.

This information was disclosed during the presentation of third-quarter results. Revenue from searches and other ads grew by 12% year-over-year, reaching US$ 63.3 billion (approximately R$ 338.7 billion in direct conversion). However, this growth rate was slower compared to the 17% recorded in the second quarter.

Philipp Schindler, Chief Business Officer, clarified that part of this disparity lies in the format of the queries themselves. Many of these interactions occur in preliminary stages of the consumer decision-making process, implying that not all of them have a strictly commercial objective.

According to Google data, a search conducted in AI Mode contains, on average, three times more words than a standard search. This feature is capable of processing complex questions and allows the user to maintain a continuous dialogue with new requests.

AI Mode is available in Portuguese and provides an experience similar to chatbots like Gemini and ChatGPT. Unlike a simple list of links, this tool breaks down questions into multiple searches and constructs an answer using information collected from the internet.

The strategy to improve revenue involves inserting more advertising into the tool. Google began testing advertising in AI Mode in May 2025, presenting sponsored links that can be displayed within or below the answers generated by artificial intelligence. The company plans to expand these ads to Australia, Canada, India, and seven other markets this week. Furthermore, Brazil, Mexico, and the United Kingdom are expected to be included in this expansion by the fourth quarter of 2026. In the United States, Google has also begun testing ads displayed during questions within the same conversation.

Search remains one of Alphabet's main revenue sources. Although the segment showed quarterly advancement, the 12% growth fell short of the 17% in the second quarter and the 19% in the first quarter. The lower monetization of AI Mode is an additional point of concern, given that Google is investing more resources to maintain its artificial intelligence strategy.

Alphabet's infrastructure spending reached US$ 51.4 billion in the quarter, equivalent to over R$ 275 billion in direct conversion. This amount intensifies the need for new AI products to help sustain the company's advertising business.

Nevertheless, Google shows no intention of slowing down. The company assures that AI tools are already increasing search volume and plans to further increase its technology investments in 2027. The main current challenge is making these new searches as profitable as previous modalities.

Using AI in Resumes and Candidate Screening: The Problem of Human Factor in the Hiring Process
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www.aajtak.in

Using AI in Resumes and Candidate Screening: The Problem of Human Factor in the Hiring Process

Job applicants spend time improving their resumes, tailoring cover letters to job requirements, and matching their skills with company needs. After submitting documents, there is often a period of silence, after which they may try again or use artificial intelligence to enhance their application.

On the other hand, recruiters can use AI to analyze hundreds of resumes. Since candidates strive to stand out, and companies want to quickly find a suitable person, the use of the same technology is growing both in the application process and in hiring, turning this procedure into a machine versus machine competition.

AI is capable of simplifying the job search for applicants by helping write resumes, prepare applications, and practice for interviews. However, a rapid increase in the number of prepared applications does not guarantee an increase in their quality.

According to a September 2025 report, one applicant sent 87 applications in a month using AI. Errors were found in these documents, such as incorrect company and job titles. The report warns that AI-generated materials without verification can harm candidates.

When applicants apply for numerous vacancies, the volume of incoming applications for companies increases. Although automated screening seems useful for companies, the question arises as to which candidate will be paid attention to in this process.

Monitoring systems allow companies to organize resumes and find candidates whose experience matches the job requirements. Nevertheless, if the candidate's necessary competencies are described in words that the system does not recognize, they may be ignored.

A October 2025 report details how monitoring system tools match resumes with job requirements. The risk is not limited to missing keywords.

In May 2024, concern was raised that qualified candidates might be rejected by automated hiring systems, with the report emphasizing the need for human oversight.

If the rejection decision is made solely by software, a suitable candidate will never reach the recruiter, and the applicant will not know the reason for rejection.

This pressure is not limited to India. A BBC report mentioned a 22-year-old geography graduate from Medstone, UK. Before getting a restaurant manager position, he submitted over 200 applications. He noted that AI helped in processing applications, but the entire process was exhausting.

Business Insider reported that Google integrated AI tools, including Gemini, into some software development interviews. During these interviews, candidates' ability to understand code and work with AI was tested.

These examples show that applicants are using AI for job searching, while companies expect them to demonstrate AI-related skills. This raises the question: will the technology make the hiring process more efficient or add another level of competition?

Even after submitting an application, applicants may wait without knowing whether their application is being considered. According to a September 2026 report based on the Indeed hiring confidence index, 29% of Indian applicants reported that lack of response after applying is their biggest problem.

The study involved 1073 applicants and 735 employers from India. Simply speeding up screening will not solve this problem; candidates also need clear information and the ability to track the status of their application during the hiring process.

The task for applicants is not to send template applications when using AI and not to claim non-existent skills. The task for companies is not to consider recommendations from fully automated technologies as the final solution.

AI can help candidates better present their experience, and recruiters can manage workload. However, an attractive resume and quick screening do not guarantee that a suitable candidate matches the right job.

For a person waiting for a response after applying, the most useful change will not be a new tool to speed up applications, but a more transparent and impartial hiring process that can identify the person behind the resume.

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