Global home appliance manufacturer Haier plans to hold a new product presentation in Johannesburg on October 29th. The event will focus on showcasing its range of household appliances for the South African market and presenting the company's development plans in the country. The event will unite the global strength of the Haier brand, innovative technology, and international football partnerships, emphasizing the brand's focus on the needs of local households and consumers in South Africa.
Haier officially entered the South African home appliance market in February 2026. According to Euromonitor International data on retail volumes, Haier has held the top spot in sales volume for global major home appliances for 17 consecutive years (from 2009 to 2025). Since entering the market, the company has continuously expanded its product portfolio, strengthened retail relationships, and developed local service capabilities, aiming to provide local residents with a higher quality user experience through innovation and design based on everyday needs.
The presentation will feature refrigerators from the Horizon and Flexmo series, the MultiWash washing machine, and the QLED television. The Horizon series refrigerators are designed for daily food storage and domestic use, while the Flexmo series offers more options for various living spaces and lifestyles. The MultiWash washing machine uses a more flexible approach to sorting and washing different loads, and the QLED television enhances home viewing and entertainment with rich color.
Warranty coverage depends on the product type and motor according to the official Haier South Africa warranty policy. Refrigerators have a general five-year product warranty, including parts and labor. Inverter compressors are covered by a lifetime warranty on spare parts, while labor is charged separately, and non-inverter compressors have a five-year warranty. For washing machines, models with front and top loading and a DD motor provide a five-year comprehensive warranty, whereas models with inverter or conventional motors have a three-year comprehensive warranty. Motor part warranties are specific: they are lifetime for DD motors, 20 years for inverter motors, and five years for conventional motors; labor for warranty motor repairs is charged separately. Model compliance and all conditions are governed by the official Haier South Africa warranty policy.
Football serves as an important link between cultures, countries, and communities. Haier continues to leverage its global sports partnerships to find more engaging ways to interact with consumers. Global football partnerships with Liverpool FC (LFC) and Paris Saint-Germain (PSG) allow Haier to engage with international football fans and consumers. Through football culture, fan interaction, and brand experience, Haier seeks to create a more natural connection between global sporting events and the domestic scenarios served by its appliances.
In September 2026, Haier also announced its intention to become a Global Partner of the UEFA Champions League starting from the 2027/28 season. This partnership further expands Haier's opportunities to communicate with consumers worldwide through international football, reflecting the brand's continuous commitment to strengthening its global presence. In South Africa, Haier aims to connect the brand's global resources with the local consumer experience. Through product demonstrations, interactive events, and retail partnerships, the brand wants consumers to understand its global capabilities and appreciate the value of its goods and services.
The new product presentation on October 29th will gather media representatives, retail partners, and industry guests to showcase Haier's latest offerings, brand direction, and long-term commitment to the South African market. As local business develops, Haier will continue to respond to the daily needs of South African households and explore further connections between technology, products, and lifestyle.
