Sicredi has implemented its Financial Guidance initiative in the digital environment, aiming to increase support for its members both in managing their finances and in making more conscious decisions. This experience offers detailed analyses and personalized suggestions on topics such as investments, planning, and responsible credit use, accessible via the Sicredi X application, which has been progressively adopted by the members of this financial cooperative.
Previously, Financial Guidance was provided through business manager advice at Sicredi branches and via remote channels, such as WhatsApp, helping members reflect on their economic situation and define action plans according to their goals and needs. The recent addition of this initiative to the digital environment has already accumulated over 140 thousand services and reached members across the entire national territory.
How it works
The digital process begins with a questionnaire consisting of four questions, focused on how the member organizes their finances, their ability to manage unforeseen events, and their relationship with financial obligations. Based on these answers, the system determines which area requires the most focus at the moment: whether it is financial planning, savings, or conscious credit.
Subsequently, the member receives a tailored plan and can select between two or three practical actions to implement. Recommendations include educational materials, such as videos, courses, and financial organization tools. Furthermore, the journey integrates products and services from an educational perspective, explaining simply how each solution can contribute to financial well-being. The user also has the option to monitor their progress, access past guidance, and redo the diagnosis whenever there is a change in their financial condition.
Machado commented that very positive results have been observed among those who used Financial Guidance, whether in person or remotely. He highlighted the adoption of healthier financial habits and the strengthening of the bond with Sicredi. According to him, with this initiative, the institution reaffirms its commitment to supporting more thoughtful financial choices and generating lasting value for members and the communities where it operates. He emphasized that financial well-being is a continuous process, and access to appropriate information and guidance is crucial to converting intention into action.
To strengthen financial well-being, the new digital tool was created to help members analyze their financial life and identify opportunities for improvement in a practical and personalized way. Some daily practices can support more conscious decisions:
- Know your financial reality: Constantly monitor income, expenses, and commitments to understand money usage and find opportunities for improvement.
- Have an emergency reserve: Maintaining a financial reserve provides greater security to deal with unexpected events without harming the budget or long-term plans.
- Define clear goals: Setting goals provides direction to financial decisions and facilitates maintaining discipline over time.
- Use credit consciously: Before taking on new debts, it is essential to evaluate the real need, the repayment capacity, and the impact of the decision on the budget.
- Review habits periodically: Since financial planning is a continuous cycle, reviewing expenses, priorities, and goals helps keep finances aligned with different life stages.