Globoplay has restructured its subscription plans, now offering over 20 live channels and sports content from sportv in its lowest-cost tier. With this change, the differentiation between entry-level and Premium plans will no longer be based on the catalog, but rather on the presence of advertising, image quality, number of simultaneous screens, and download limits.
The new rates for annual subscriptions start at R$19.90 per month. The platform also maintains an option that includes Premiere, intended for users interested in following national football.
Among the channels accessible in the entry-level plan are TV Globo, sportv, Combate, Multishow, Globoplay Novelas, GloboNews, and GNT. The company itself states that the sports offering covers more than 2,500 live games and events annually.
This reorganization occurs during a period of service growth. An internal report cited by Folha de S.Paulo indicates that Globoplay's subscriber base grew by 31% during 2026, while live broadcast consumption registered an increase of 28%.
According to Globoplay, the sports programming includes broadcasts of tournaments such as Brasileirão, Copa do Brasil, and Libertadores. The catalog also covers sports like volleyball, Formula 1, NFL, WSL, tennis, and skateboarding, in addition to major global events such as the World Cup, Olympic Games, and Olympic world championships.
The addition of sports content to the basic plan facilitates access to live broadcasts without the need to subscribe to the Premiere package, although the availability of each competition depends on broadcasting rights and the offer defined by the platform.
The new plan schemes are already available for new sign-ups. For existing customers, the migration process began in October and will be conducted progressively in subsequent months, as established in each contract.
In addition to the subscription changes, Globoplay introduced Welcome Ads, a new advertising format that displays ads on the login screen. According to the company, this advertising appears when accessing the platform, without interrupting video viewing. This format complements the ads shown during playback pauses and the dynamically inserted advertising during live channel breaks, the latter being accessible in all modalities and allowing for ad segmentation by audience and broadcast context.