Many women face difficulties in determining the correct bra size, even when they know how to measure other clothing items. Common problems include uncomfortable back bands or cups that are too small, or vice versa, leading many to accept inadequate adjustments because they consider finding the perfect fit a complex task.
This difficulty lies partly in the diverse proportions of the female body, which are not always adequately represented by the conventional size combinations available on the market. This reality is what Recco addresses in its new campaign promoting the Infinity Bra, encouraging consumers to better understand their measurements and explore new possibilities for lingerie fitting.
What defines the ideal bra size?
When selecting a piece, it is common to use established sizes, such as 40, 42, or 44. Although these serve as important guides for purchasing, they do not always cover all variations between breast volume and chest circumference. It is possible that two women share the same back measurement but require completely different cups; similarly, individuals with similar bust volumes may have different chest circumferences. Therefore, analyzing these characteristics separately increases the chances of finding a suitable piece.
The band that encircles the chest and the volume of the cups fulfill distinct roles in bra fitting. The band is crucial for providing support, while the cups must accommodate the breasts correctly. The balance between these elements ensures that the garment stays in place and moves with the body comfortably. A bra that rides up in the back or leaves gaps in the cups may signal the need to review the size combination, and in this scenario, trying just one size larger or smaller does not always solve the problem.
To meet the diversity of body proportions, Recco has developed the Infinity Bra, which is available in 52 size combinations. This vast variety allows the customer to choose the back size and cup volume independently, offering more options to find a piece that suits individual characteristics. Furthermore, if no option is perfect, the brand offers custom-made bras, respecting each woman's unique proportions.
The Infinity size range allows exceeding the usual sizing. This flexibility is particularly beneficial for women who frequently have issues with bra fit. For example, someone who needs a smaller back band can combine it with a larger cup volume without needing to increase the overall size of the piece. The proposal also takes into account the changes the body undergoes throughout life, reinforcing the importance of periodically reassessing measurements, since a bra that once fit well may lose comfort.
How to find your bra size?
To assist in this selection process, Recco has created a size calculator designed to guide the identification of the most suitable combination for the Infinity. The procedure begins with two simple measurements that can be taken at home using a measuring tape.
With Recco's size calculator, it is possible to check measurements before purchasing and explore the Infinity options with greater security, including when buying lingerie online. First, you must measure the chest circumference, positioning the tape measure just below the breasts, keeping it aligned and snug against the body, without squeezing. Next, the tape should be passed over the area of greatest bust volume, without compressing the breasts.
Based on this information, the calculator provides a size reference within the available options. When trying on the bra, it is essential to observe its behavior on the body: the band must be firm and comfortable, and the cups must accommodate the breasts without causing excessive compression or leaving unnecessary gaps. Consumers are encouraged to learn about the Infinity Bra and Recco's solutions to find a piece that harmonizes with their measurements and proportions comfortably.