According to a senior business leader, the nomination of Lana Nussseibeh from the UAE for the post of UN Secretary-General could improve the country's image as a stable and well-connected business hub, which would indirectly support foreign direct investment (FDI) and tourism.
Bal Krishen, Chairman of The Century Group, noted that a compelling candidacy could raise awareness of the UAE as a diplomatic center and enhance its attractiveness as a leading destination in finance and tourism. Krishen added that the economic benefit would likely be indirect but significant.
He emphasized that having a UN leader from the UAE would strengthen the world's perception of the country as a 'reliable, well-connected, and forward-thinking partner.' These qualities are important for investors, multinational corporations, and international organizations making decisions about capital placement and basing operations.
Last week, Nussseibeh entered the race for the position of UN Secretary-General. Before 2024, she held the position of Permanent Representative of the UAE to the UN, and also served as Vice President of the General Assembly and President of the Executive Council of UN Women. In December 2021, she was granted ministerial rank.
If appointed, she would be the first woman to lead the UN and the second Arab after Boutros Boutros-Ghali of Egypt. She stated that she is running not because of her gender, but because she is 'optimistic about the future of the United Nations.'
Krishen speculated that if Nussseibeh becomes UN Secretary-General, the region might see increased attention and more UN events. UAE priorities, such as combating climate change, tolerance, and women's empowerment, could gain global resonance. This could open opportunities in climate financing, clean energy, and humanitarian aid—areas where Abu Dhabi and Dubai are already active. A high position in the UN would also increase the visibility of Emirati diplomats and specialists in the international system.