The 'International Conference on Indian Rice 2026' (BIRC-2026) is taking place at the prestigious Bharat Mandapam venue in the country's capital, New Delhi, for three days. During this event, 'Balaghat Chinnaur' rice from the Balaghat district of Madhya Pradesh gained global recognition due to its unique aroma and high quality. This aromatic rice, selected under the 'One District - One Product' (ODOP) program, was showcased at a special promotional stall.
The international conference, running from October 23 to 25, is jointly supported by the Madhya Pradesh State Agricultural Marketing Board (Mandi Board) in Bhopal and the Agricultural and Processed Food Products Export Development Authority (APEDA). The goal of this global event is the large-scale promotion of traditional and organic Chinnaur rice from Balaghat, facilitating its entry into international markets.
The Balaghat district's representation on this global stage is carried out by Lalbarra Chinnor Farmer Producer Company Limited (FPO). FPO Chairman Ishupal Chauhan and Board Member Radhelal Patle held direct negotiations with rice exporters, major traders, and foreign buyers who visited the stall.
This business club provided local farmers with a valuable opportunity to connect with international buyers. This has generated strong hopes among Balaghat rice producers for achieving a higher economic value for their produce and direct access to the global market.
Chinnaur rice is known for its distinctive natural fragrance, soft grains after cooking, and unique sweet taste. In 2021, this rice was awarded a Geographical Indication (GI Tag). Because this rice is grown using traditional and organic methods, all visitors and foreign delegates attending Bharat Mandapam highly appreciated its medicinal and traditional significance.


