A significant decrease in gold prices is being observed ahead of the Diwali festival. This presents buyers and investors with an important question: is the current moment suitable for purchasing gold and silver, or should they anticipate a further fall?
In the international market, gold prices fell by approximately 4% over the past week, marking the weakest weekly performance in the last four months. The decline is attributed to rising crude oil prices, new inflation concerns, and expectations of monetary policy tightening by America. As a result, the price of gold approached the $4,000 per ounce mark.
This decrease has also been reflected in the domestic market. Gold futures on MCX dropped by about 4% in a week, closing near the ₹1,42,024 mark for 10 grams, while the weekly low was ₹1,41,334. On Friday, futures fell by 0.92% or ₹1,315, ending trading around ₹1,41,994 for 10 grams.
In Chennai, retail prices for 24-karat gold decreased by 3.85% over the week, dropping from ₹1,48,190 for 10 grams to ₹1,42,480, representing a loss of ₹5,560. On Friday, the price of 24-karat gold fell by ₹190 per gram to ₹14,248, and the price of 22-karat jewelry gold dropped by ₹175 per gram to ₹13,060.
Tensions in Saudi Arabia following Houthi attacks led to a rise in crude oil prices to $116 per barrel. Furthermore, the Federal Reserve may maintain high interest rates. High interest rates and treasury bond yields typically reduce the attractiveness of gold, which is what caused its value to fall.
According to Ponumudi R, CEO of the financial firm Enrich Money, registered with SEBI, the price of gold on COMEX closed near $4,008 at the end of the week after falling below $4,000 during the sell-off. The immediate support zone is in the range of $3,970–$4,000, and if it falls below this boundary, prices could drop to $3,900.
In the domestic market, Ponumudi identified the range of ₹1,40,000–₹1,41,000 as the immediate support zone for MCX gold. If the price breaks this boundary downwards, it may head towards ₹1,37,500–₹1,38,300.
Individuals planning festive purchases may consider buying the commodity in installments instead of spending the entire amount at once, as the probability of further decline remains. Investors are advised to invest or buy gold in small portions with every dip, while maintaining a long-term perspective.


