Toyota has launched a promotional campaign offering discounts of up to R$ 54,600 to general consumers, with this offer valid until the end of October.
Several models are included in this promotion, such as Yaris Cross, Corolla, Corolla Cross, RAV4, and SW4. Additionally, the Hilux and the Hiace van are available through direct sales, with the pickup truck offering the largest reduction for rural producers, reaching R$ 70,100.
The largest discount available to the general public is applied to the seven-seater Toyota SW4 SRX Platinum. This SUV's price was reduced from R$ 424,590 to R$ 369,990, representing a decrease of 12.9%.
For the Yaris Cross model, the entry-level XR version is available at dealerships for R$ 129,900, which is R$ 20,090 less than the suggested price. The other versions, such as the XRX flex and the Hybrid XRE, cost R$ 159,990 and R$ 169,900, respectively, with discounts of R$ 19 thousand and R$ 12,400.
Regarding mid-size SUVs, the Corolla Cross XRE was lowered from R$ 194,790 to R$ 174,990, while the XRX version's price was adjusted from R$ 211,790 to R$ 189,990. The RAV4 Hybrid S also received a reduction of R$ 17,200, now selling for R$ 299,990.
In the sedan segment, only the Corolla XEi participated in the campaign, offered for R$ 169,990, with a discount of R$ 9 thousand.
Toyota also established differentiated conditions for specific categories, including people with disabilities (PWDs), rural producers, taxi drivers, and companies, through direct sales.
In this channel, the largest cut in the campaign occurs for rural producers. The double-cab automatic Hilux SR had its price reduced from R$ 310,090 to R$ 239,990, a substantial discount of R$ 70,100, equivalent to 22.6%. The Hilux with a single-cab chassis and manual transmission costs R$ 196,990 for rural producers and qualified companies, representing savings of R$ 59,400.
In the commercial line, for the same buyers, the 16-seater Hiace DX minibus and the Hiace DX van, both with automatic transmission, are quoted at R$ 292,990 and R$ 258,990, respectively.
For taxi drivers and PWDs, the SUVs become even more accessible: the Yaris Cross XR is available for R$ 104,990 for taxi drivers and R$ 119,990 for the PWD public. Similarly, the Corolla Cross XR costs R$ 129,990 for taxi drivers and R$ 147,990 for those who qualify as PWD buyers.
It should be noted that final prices may change depending on the region, stock level, chosen version, and vehicle model year.