Jeep is preparing a new generation of the Renegade model, which will be launched in the European continent by 2030, as the vehicle was discontinued in Europe in 2025. The announcement was made by Xavier Peugeot, Jeep's director in Europe, during the Paris Motor Show.
In addition to the Renegade, the automaker's plans for Europe include the introduction of another compact SUV, the electric Recon, which will be imported from the United States, and a mid-to-large SUV that is being developed in partnership with the Chinese company Dongfeng, expected to arrive in 2028.
The brand also signaled the possibility of a new electric model inspired by the Willys, the military jeep that served as the origin for Jeep. With these additions, Jeep's European lineup could expand from its current models, Avenger and Compass, to a total of up to six vehicles.
According to Jeep, all these new models will offer various powertrain options, including electric, and all will come equipped with 4x4 traction. The brand's ambition is to capture approximately 90% of the SUV market in Europe.
Historically, the Renegade registered sales exceeding 610,000 units in Europe since its launch in 2014, being produced at the Melfi factory in Italy. Currently, production of this SUV takes place at the Goiana (PE) factory, which serves both the Brazilian and Latin American markets. In Brazil, the model recently received versions equipped with a 48-volt mild hybrid system.
In Paris, Jeep presented a striking image: the Willys MB, used during World War II, positioned next to a box marked 'Not Fragile' and the silhouette of a square-designed SUV with a rear spare tire.
Jeep informed that after 2030, it is studying compact and electrified vehicles based on icons like the Willys, aiming to meet the needs of increasingly densely populated cities. However, Peugeot clarified to the British magazine Autocar that no launch is confirmed. He emphasized that the ideas related to the Willys need to be finalized by the end of this decade, and that the brand's DNA represents one of the main competitive advantages against the entry of Chinese manufacturers.
The name Willys holds relevance in Brazil because Willys-Overland do Brasil manufactured the Jeep in São Bernardo do Campo (SP) starting in the 1950s, and currently, Willys names one of the variants of the Renegade sold in the country.