Beeline Uzbekistan held a Demo Day for VEON management, Board members, and key partners to demonstrate how the company is expanding its involvement in customers' daily lives through connectivity, financial services, entertainment, and urban mobility.
At this event, Beeline Uzbekistan's digital portfolio was presented, which includes the OQ and hambi services, the Beepul payment system, the KINOM and riitm entertainment platforms, AdTech solutions for business, as well as integration capabilities with Uklon, which is part of the VEON group.
The use of these services supports the company's goal of strengthening and increasing customer interaction frequency throughout the day—helping people stay connected, make payments, find content, and move around the city.
The next stage of this strategy focuses on improving inter-service interaction. By combining relevant products and simplifying steps between them, Beeline Uzbekistan aims to ease daily tasks and encourage more regular use of its digital services.
Another priority is advanced intelligence. Beeline Uzbekistan is exploring how artificial intelligence can improve customer support quality, make services more relevant to individual needs, and help employees work more efficiently. VEON's approach to advanced intelligence puts people at the center of this transformation, using technology to augment human capabilities.
Can Terzioglu, CEO of VEON Group, stated: 'Uzbekistan is an important market for our Digital Operator strategy.' He added that by combining connectivity with digital services, they see an opportunity to support people and businesses in many aspects of their daily lives. He noted that advanced intelligence develops this ambition by helping people gain knowledge, make better decisions, and unlock new opportunities.
For Beeline Uzbekistan, the commercial priority is transforming connectivity reach into sustainable demand for digital services. More frequent usage, relevant cross-product offerings, and simplified customer journeys are intended to strengthen retention and support long-term digital business growth.
Evgeny Nastradin, CEO of Beeline Uzbekistan, emphasized: 'Our goal is to make our digital services a natural part of daily life in Uzbekistan.' He specified that this means creating products that people want to return to and connecting them wherever it creates obvious value—saving time, simplifying payments, or making entertainment more accessible. The next step will be turning the strength of our portfolio into a simpler customer experience and sustainable growth for every business.
In addition to demonstrations, VEON management and its Board members discussed long-term priorities for Uzbekistan, including investments, digital product development, and opportunities for closer collaboration across the entire portfolio.
The Demo Day demonstrated Beeline Uzbekistan's direction: building upon its connectivity infrastructure to develop digital services that will take a permanent place in customers' lives and contribute to the country's growing digital economy.
Beeline Uzbekistan (Unitel LLC) has been operating as a digital operator under this brand since September 12, 2006. The company is one of the largest taxpayers in the country, having paid approximately $2.1 billion in taxes during its operations in Uzbekistan. With over 2000 employees, Beeline Uzbekistan has been recognized as a Top Employer certified employer in 2024, 2025, and 2026.
Beeline Uzbekistan is part of the VEON Group. Since the Group first entered the market in 2006, VEON has invested over $1.6 billion in Uzbekistan's telecommunications sector. VEON is a digital operator providing connectivity and digital services to over 150 million connected users and over 228 million digital users. Operating in five countries with populations exceeding 6% of the world's population, VEON transforms lives through technology-driven services that empower people and foster economic growth. VEON is listed on NASDAQ.