TATA Motors demonstrated impressive passenger vehicle sales results during the Navratri 2026 period. Overall, the company delivered over 50 thousand vehicles during this festive season. Dashera Day deserves special attention, when 10 thousand units were sold in just one day.
Currently, there is high demand for the company's cars and SUVs. Analysis of data from recent months shows that TATA Motors ranks second among companies selling the most vehicles in the Indian market.
Amit Kamath, Chief Commercial Officer of TATA Motors Passenger Vehicles Limited, noted that improved consumer sentiment is prompting people to visit showrooms, where they are not only inquiring about cars but also placing bookings and receiving deliveries.
He emphasized that there is increased enthusiasm during the holidays, which stimulates demand for the portfolio of cars and SUVs with various powertrains. Due to the improvement in buyer sentiment, the number of showroom visitors, inquiries, bookings, and deliveries has increased.
Kamath also reported that public reaction was particularly positive during Navratri, during which over 50 thousand vehicles were delivered, including more than 10 thousand units just on Dashera Day.
According to reports, active booking of TATA Motors vehicles continues ahead of Diwali, although the company has not officially disclosed exact booking figures. There are expectations that the current sales pace will be maintained throughout the entire festive period.
According to the Federation of Automobile Dealers Association (FADA), 182,728 vehicles were sold during the Navratri period, representing a growth of 10.39% compared to Navratri 2024, when companies sold 165,534 vehicles. However, compared to Navratri 2025, sales decreased by 21.91%. FADA clarified that last year Navratri lasted 11 days, whereas this year it lasted 10 days.