Kylie Jenner has recently attracted attention for a fantasy bra from Victoria's Secret. She first walked the runway of the brand at the Victoria's Secret fashion show in Los Angeles on October 18, 2026, where she was given the opportunity to wear this specific bra. This bra, valued at approximately $50 million (equivalent to about 450 million rupees), is the most expensive fantasy bra in Victoria's Secret history. However, the story of this prestigious bra model began long before Kylie.
The beginning of the fantasy bra's history
The history of the fantasy bra dates back to 1996, when it was first worn by German supermodel Claudia Schiffer. This model was named the 'Million Dollar Miracle' and cost about $1 million. It was presented in the Victoria's Secret catalog then, adorned with over 100-carat diamonds and other precious stones. Since then, this special bra has been created annually with new designs and precious stones, and each new version has been worn by a famous model.
Models who wore the fantasy bra
In 1997, model Tyra Banks became one of those who wore the fantasy bra; her 'Beauty Diamond Dream Bra' cost about $3 million and featured a large 42-carat diamond at its center. In 1998, Daniela Pestova showcased the 'Dream Angel Fantasy Bra,' valued at $5 million, and it was decorated with diamonds and numerous other gemstones. In 1999, Heidi Klum had the opportunity to wear the 'Millennium Bra' fantasy bra, which cost about $10 million and contained over 2000 diamonds and sapphires.
Gisele Bündchen's record
In 2000, Gisele Bündchen displayed the 'Red Hot Fantasy Bra,' which cost approximately $15 million and was the most expensive fantasy bra in the world at that time, adorned with Thai rubies. Gisele Bündchen wore the fantasy bra again in 2005.
First runway appearance
It is important to note that although the tradition of the fantasy bra began in 1996, it was first presented on the runway of the Victoria's Secret televised fashion show in 2001, worn by Heidi Klum. The 'Heavenly Star Bra' cost about $12.5 million. After this, the fantasy bra became one of the most discussed traditions of the Victoria's Secret fashion show.
Subsequent supermodels, such as Corlyn Kurkova, Tyra Banks, Gisele Bündchen, Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Candice Swanepoel, Lily Aldridge, and Lys Ribeiro, also wore the fantasy bra. At different times, its value reached millions of dollars, and it was decorated with diamonds, rubies, sapphires, and other precious stones. In 2014, Victoria's Secret prepared not one, but two fantasy bras, which were shown by Adriana Lima and Alessandra Ambrosio.
The end and revival of the tradition
In 2018, Swedish model Elsa Hosk displayed the 'Atelier Swarovski Fantasy Bra' valued at about $1 million. After this, the fantasy bra disappeared from the Victoria's Secret runways for a long time. Despite the resumption of the fashion show, the fantasy bra did not appear on the runways in 2024 and 2025. Finally, in 2026, Victoria's Secret revived this popular tradition.
A new chapter with Kylie Jenner
With the return of the fantasy bra in 2026, Kylie Jenner's name entered history. This time, the bra was created jointly by the jewelry company Jacob & Co. and Victoria's Secret. It is adorned with 4410 natural diamonds, including a 75.54-carat bright yellow Radiant-Cut diamond. The creation of this piece took over 1000 hours of work by 15 artisans. The total weight of the bra is about four pounds, and its price is set at $500 million. This is the most expensive fantasy bra in the history of this tradition.
A distinctive feature of Kylie's bra is also its construction. Traditional fabric was not used in it. Jacob & Co. developed a frame made of gold and diamonds, designed to move with the body. According to the company and Victoria's Secret, the goal was not just to create an expensive ornament, but to develop a piece of high jewelry value that could be worn on the runway.
Reasons for choosing Kylie
The choice of Kylie was also special. She is no longer a traditional 'Victoria's Secret Angel.' The brand chose her considering her wide influence on social media and cultural impact in mass culture. Victoria's Secret's Chief Creative Officer, Adam Selman, called Kylie a person with great cultural influence. Thus, Kylie's fantasy bra is not just an expensive showpiece, but also a return of a thirty-year-old tradition that began with Claudia Schiffer and subsequently made supermodels like Gisele Bündchen, Heidi Klum, Adriana Lima, and Elsa Hosk the face of this prestigious model.