Geely has formalized the introduction of Geely GO in the Brazilian market, an international program designed to strengthen ties between the brand, its customers, owners, and enthusiasts. This initiative operates as an engaging community where participants, called Geenius, accumulate recognition and engagement points through their interactions with the automaker and participation in various events. Registration on the platform is free and can be done directly on the company's official website.
Milena Martins, responsible for Marketing and Communication at Geely, explained that the goal of this program is to encourage users to share their experiences with the manufacturer's vehicles, providing unique experiences. Despite the recent official launch, the brand had already promoted relationship activities in the country; in 2025, for example, there was an activation at the Flakes confectionery in São Paulo to present the electric SUV EX2, in addition to taking selected customers to follow the news from the São Paulo Motor Show.
The experience schedule also included the year 2026, featuring an immersive trip to China for five Brazilian customers during the Auto China Show, coupled with participation in the Interlagos Festival and gastronomic events such as the Wine Fest, held in August.
Globally, the Geely GO ecosystem was launched in October 2024 and already has over 19 million members distributed in more than 100 nations. This system integrates local events, lifestyle initiatives, and socio-environmental projects, such as the 'GO Clean' program, developed in collaboration with the Living Ocean organization for marine life preservation.
In the Brazilian context, the brand's operation is aligned with the strategic agreement established in November 2025 with the Renault Group. Through this pact, Geely acquired a stake in the national operation, focusing on the development of low or zero-emission vehicles and clean technologies.